Power through March with the help of our Organic and marketing strategy trend reports

Organic round-up: March 2023

With updates coming in fast right now - particularly when it comes to AI - marketers are on a constant race to get ahead with new features and make sure they're still putting customers at the centre of every decision.

To help you make the right decisions this month, our?Organic?team have collated the top trends of the month in?their report, featuring:

• Bing’s shift to AI-powered search – what has been Google’s response and what effect will AI search have on SEO? ??
• Google has published a new best practice guide to links, including anchor text placements, internal and external links, but what are the key takeaways? ??
• De-influencing is on the rise after a huge boom in February. What is it and why is it taking social media by storm? ??

Find it here ??

Trendspotting: March 2023?

Our?Strategy?trends report?this month looks at six topics that are gaining momentum in the marketing world at the moment. These topics provide both challenges and opportunities for marketing leaders - you need to stay in the know if you want to pull ahead of competitors. From consumer behaviour to platform trends to the economy, our?report?covers all the information you need.

Here’s what's featuring this month:

1. Consumer confidence is starting to improve?

2. What is social proof and how can you use it?

3. Generative AI can enhance paid media performance –?here’s how

4. Evolving your marketing to stay relevant post-pandemic

5. Key takeaways from Google and Microsoft as they launch AI-powered search?

6. How generational shifts are disrupting B2B buying behaviours

Download the report ??

Meet our new Paid Media Team Leads, Molly and Alex

Molly?and?Alex?have both been promoted to become the newest leaders of our?Paid Media?team! Both Molly and Alex are full of energy, positivity, and empathy, making excellent leaders and team members.

Their?new roles?will see them leading a pod of specialists each, and will help the paid media team to collaborate even better and start to deliver additional benefits for clients.

Hear from Molly and Alex about?how they've been finding their new roles, as well as what Head of Paid Media,?Jack Brown, has to say about what the promotions will mean for the team and our clients.

Read more ??

How to audit JavaScript for SEO ??

JavaScript is present everywhere on the web, and constantly developing. It's then no surprise that it's often overtaking search engine support and SEO best practice within the space.

Therefore, there's going to be issues you'll have to compromise on when it comes to auditing JavaScript in order to satisfy the majority.?

Our guide goes into the 5 key areas of auditing JavaScript, taking you through each step-by-step with visual instructions:

1. Whether a site relies heavily on JavaScript
2. Whether JavaScript assets are being cached/updated appropriately
3. What impact is JavaScript having on site performance
4. Whether JavaScript files are being fetched correctly and efficiently
5. Situational JavaScript issues: infinite scroll routing and redirects?

Head to the guide??