The Power of Three: Simplify, Grow, and Get Recognised!

Have you noticed how three options often make decision-making easier? Whether it’s choosing which pricing plan to go with on that new platform you’re buying into, or deciding on which size popcorn bucket to buy at the cinema, the power of three simplifies the process.

Why? Because as psychologists have proven, most people want the middle service.

No one wants the ‘cheap’ option, if the middle option offers more value.

Very few people want the bougie top option, especially if it’s their first purchase with you.

But most people are happy with the good value, middle option that gives them a bit of everything.

For entrepreneurs, this principle is a game-changer.

Simplifying choices for your customers doesn’t just boost sales - it creates clarity around your value proposition. And when your business starts growing, that clarity makes you stand out as a strong, investable brand.

Here’s how embracing the power of three can fuel your business growth and lead to recognition with prestigious growth awards:

Streamline your offerings: Think of SaaS pricing models - basic, standard, and premium. This structure guides customers to the best choice for their needs without overwhelming them. Apply the same principle to your product or service lineup - you don’t need to sell SaaS to be Savvy.

Clarify your growth story: Investors and judges are drawn to clear, compelling narratives. Show how your streamlined offerings have driven measurable growth, from revenue increases to new market penetration.

Position your business as award-worthy: Growth awards recognise brands with strong strategies and scalable potential. By simplifying your sales process and demonstrating results, you give yourself more opportunity to scale, and more reason to be recognised over and above your peers.

Simplifying your business model isn’t about doing less - it’s about making your value unmistakable and truly remarkable.

But if you’re serious about scaling, whilst you refine your offerings, don’t forget to seek recognition through growth awards. Winning isn’t just a boost for your brand and team - it’s a signal to investors, partners, and customers that you’re here to lead, and you’re already making a difference in your market.