The Power of Ten - 10 benefits to a social media strategy on Tiktok

Developing a successful social media strategy on TikTok requires a creative and engaging approach to capture the attention of the platform's predominantly younger audience. Here are ten tips to help you grow your presence and create a successful social media strategy on TikTok:

1. Understand the TikTok Culture: Spend time on the platform to understand the trends, challenges, and content that resonate with TikTok users. This will help you tailor your content to the platform's unique style and preferences.

2. Consistent and Frequent Posting: Regularly post content to maintain visibility and engage with your audience. Aim for consistency in terms of posting schedule and ensure your content is relevant and engaging.

3. Embrace TikTok Trends: Keep up with the latest trends and challenges on TikTok. Participate in popular challenges or create content that aligns with trending topics. This can help increase your visibility and attract a wider audience.

4. Create Engaging and Entertaining Content: TikTok thrives on entertaining and creative content. Be innovative, use catchy music, compelling visuals, and storytelling techniques to captivate your audience. Experiment with different formats, effects, and editing styles to make your content stand out.

5. Use Hashtags Strategically: Research and use relevant hashtags that align with your content and target audience. Popular and trending hashtags can increase the discoverability of your content and help you reach a wider audience.

6. Collaborate with TikTok Influencers: Partner with popular TikTok influencers in your niche to leverage their audience and expand your reach. Collaborations can introduce your brand to a new audience and provide social proof for your products or services.

7. Engage with TikTok Community: Actively engage with the TikTok community by responding to comments, participating in discussions, and following relevant accounts. Building connections and fostering relationships on the platform can help increase your visibility and attract loyal followers.

8. Cross-Promote on Other Platforms: Promote your TikTok content on other social media platforms to drive traffic and increase your follower base. Utilize your existing audience on platforms like Instagram, YouTube, or Twitter to redirect them to your TikTok profile.

9. Utilize TikTok Ads: Consider running TikTok ads to reach a broader audience and gain exposure. TikTok offers various advertising options, such as in-feed ads, branded hashtag challenges, and branded effects, to help you reach your target audience effectively.

10. Analyse Performance and Adapt: Regularly review TikTok's analytics to understand the performance of your content. Pay attention to metrics such as views, likes, shares, and audience demographics. Use these insights to refine your strategy, identify content that resonates well, and adapt your approach accordingly.

Remember, TikTok is a platform driven by creativity and authenticity. Focus on creating unique, entertaining content that aligns with your brand and resonates with your target audience. With persistence, experimentation, and a keen understanding of the TikTok culture, you can grow your presence and achieve success on the platform.

Note about the author: Andrew Hulbert is a multi-award winning entrepreneur, non-exec director, speaker, author and philanthropist. The ‘Power of Ten’ summarises Andrew’s learnings across the last decade and looks to share some of the valuable mistakes, lessons and learnings during that time. For a succinct summary of Andrew’s career you can visit: https://www.iwfmawards.org/previous-winners/winner-outstanding-contribution-to-workplace-and-facilities-management-2022/. If you’d like to start a conversation, please direct message on Linkedin.