Power Teams

Some business people seem to have all the luck. At just the right time, the right people seem to appear in the path of these lucky people, ready to introduce them to people who will give them all the business they could ever desire.

Do you know any people like this?

Then you should also know that it’s likely more than just luck that brings a deluge of referrals their way. These people likely have built strong Power Teams for themselves.

A Power Team is a group of people of “complementary” professions. They work with the same clients but do not take business away from each other. Great examples of these are easily found in the real estate and wedding industries. A realtor, mortgage broker, building inspector, title agency, and a real estate attorney all service clients looking to purchase a property. A wedding planner, photographer, and florist are among the many professions that cater to the bride-to-be.

If these professions form a Power Team, when one person in the team gets business, he or she can refer the client to every other member on the team.

So it’s more than just luck. Successful business people have the ability to select and cultivate mutually beneficial relationships with high-quality people in strategically important business categories, and this ability is a core competency for maximum success in networking.

So how do you cultivate such relationships? It’s vital that you find out as much as possible about your Power Partners so that you can send the right kind of business their way. You need to learn what makes your Power Team partner special as a person, as well as how to recognize your partner’s best prospects.

As a result, you can be an effective “Bragging Buddy” for your partners. As a Bragging Buddy, your job is to help prospects like, trust, and want to do business with your Power Team…while they are doing the same thing for you!