The Power of Storytelling in our Marketing

Case Study: Here's my story and how I'm using storytelling with AI to share a patented, fundraising tool, that's positioned to revolutionize the fundraising industry! Bold claim. Read on!

As a custom coin designer for the past 30 years, I am breathing creative energy and life into a project that I'm passionate about.

The Power of Storytelling

I'm an artist, business owner, comedy club manager and senior media consultant with A.D.D.. Pulling all of my life skills together, I set out to revolutionize the fundraising industry, once I realized what my patent smart coin? could do!

My journey began with developing a simple magic trick, a patented high-tech card trick that evolved into a powerful fundraising tool. The Smart Coin?, with its weight, 3D detail, and vibrant liquid enamel paint, is more than just a coin. It’s a symbol of commitment, a conversation starter, and a catalyst for spreading awareness about a cause.

The first major fundraiser I created was after 9/11. I organized a fundraiser for the American Red Cross disaster relief fund. I developed a custom minted coin that had the twin towers on one side, and the Pentagon on the other. I sold it on my website as a fundraising item. Little did I know, it would take off and go viral before viral videos or social media, for that matter, were even a thing. Sure we were all friends with Tom on Myspace but we sold this coin from our small website without the help of Facebook, Instagram or Tiktok. At the end of the fundraiser we raised and donated $80,500 to the American Red Cross .

From that point forward, we've looked for ways to help nonprofits raise money. You can see a full list of our completed fundraisers here.

Innovation in Fundraising

The magic of the Smart Coin? lies in its ability to connect donors with the cause they support in a tangible way. By carrying the coin, sharing its story, and using it to direct people to the charity’s donation page, donors become active participants in the fundraising process. They’re not just giving money, they’re spreading awareness and creating a perpetual donation machine.

Creativity in Music with Suno and ChatGPT

But the innovation doesn’t stop there. I’ve also harnessed the power of AI to breathe life into my story through music. By using AI to generate original music and vocals, I’ve created a unique and engaging way to share my message. The upbeat melodies and compelling lyrics add a whole new dimension to my storytelling, making it even more memorable and impactful.

Igniting Passion by Keith Hanshaw

Creatively, I can write some rhymes or lyrics but I'm not a singer or a musician. Magician, yes! Musician, no. AI has enabled me the ability to express myself in a whole new way and take my art in another direction.

Here's my favorite original song I've created, to tell my story. This one is called Touch of Giving.

Let me know in the comments if it makes sense or if I'm not hitting the mark with my messaging in this one. My target audience is anyone in the fundraising business. I'm looking to help charities and nonprofits grow, not sell individual coins to people.

I have a BRAND NEW Spotify account and have listed my music on all of the platforms 苹果 , Spotify and Amazon Music . My goal is awareness, consideration, and engagement.

I wrote the lyrics, paid a fee to use the AI tools and created truly original music in ways I never dreamed possible!

Touch of Giving by Keith Hanshaw

A Revolution in Fundraising

So, whether you’re a fundraiser looking for a fresh approach, or a donor wanting to make a difference, consider the power of the Smart Coin? and the magic of AI-generated music. Together, they offer a creative and effective way to raise funds, engage donors, and spread awareness about your cause.

Remember, as I say in my best-selling Amazon book “The Coin That Changed Charity”, “It’s All Part Of The Magic?”. And who knows? You might just start a revolution in fundraising for your organization!

Here's the first song I wrote.

The Coin That Changed Charity song by Keith Hanshaw

Here's the 2nd song I I did with a different sound.

The magic of giving by Keith Hanshaw

Then I wanted to do different genres so I tried to give each one it's own sound.

The Coin That Changed Charity (rap version) by Keith Hanshaw

I look forward to reading some of your comments!

Thanks,

Keith