The Power of Sports: Building an Inclusive Community in Edmonton

Edmonton is in the midst of an exhilarating transformation as the Edmonton Oilers skate their way through the Stanley Cup playoffs. The excitement is palpable, and the economic benefits are evident, with a remarkable $179-million boost during the first three rounds alone. Beyond the economic impact, however, lies a deeper, more powerful phenomenon: the unifying power of sports.

For someone deeply immersed in the equity, diversity, and inclusion (EDI) space, witnessing the city's transformation through the lens of sports has been nothing short of awe-inspiring. The Oilers' journey to the finals has created a unique environment where the sometimes perceived barriers of differences, specially when it comes to identities, that often separate us have seemingly been set aside. In Edmonton right now, if you’re wearing an Oilers jersey, you’re part of something bigger. Your background, identity, or any other characteristic isn’t the first thing people notice—if they notice at all. This sense of unity and belonging is a testament to the profound impact sports can have on a community and it's something that has been on my mind to understand how we can carry this energy beyond the playoffs.

The Economic Boom and Social Cohesion

As highlighted by Janelle Janis , executive director of event and business development for Explore Edmonton Corporation , the playoffs have brought a "truly amazing" buzz and economic boost to the city. Edmonton has showcased its potential as a sports, culture, and business event magnet, with the Stanley Cup playoffs amplifying this reputation globally.

However, the economic figures, impressive as they are, tell only part of the story. The true magic lies in how sports can bring people together, fostering a sense of community and shared purpose. The Oilers' success has seen fans from all walks of life—regardless of their background—come together to celebrate, cheer, and dream. This collective experience has temporarily blurred the lines of division, offering a glimpse into what a more inclusive world could look like. My question, again, is how can we harness this for continued good in our city, and beyond?

Harnessing the Energy for Inclusion

The unity displayed by Oilers fans presents a huge opportunity for Edmonton to extend this spirit into everyday life, creating a more inclusive community. The energy and enthusiasm that fill the streets of Edmonton during game nights could be channeled into ongoing efforts to build a city where everyone feels they belong, regardless of their identity.

Sports as a Catalyst for Inclusion

Sports have always had the potential to be a powerful equalizer. They offer a common ground where individuals can connect over a shared passion, breaking down barriers that might otherwise seem insurmountable. The current atmosphere in Edmonton serves as a powerful reminder of this potential.

This phenomenon is not new. Across the globe, sports have long been a unifying force. Whether it’s the World Cup, the Olympics, or local community leagues, the impact is the same: people from diverse backgrounds coming together, united by a common goal. In Edmonton, the Oilers' playoff run has created a similar effect, providing a platform for inclusivity and community building.

Looking Ahead: Building on the Momentum

As the Oilers continue their quest for the Stanley Cup, #LetsGoOilers, Edmonton has a unique opportunity to leverage this momentum. By recognizing and harnessing the unifying power of sports, the city can foster a more inclusive and cohesive community. This involves not just celebrating together but also working towards creating spaces where everyone feels welcomed and valued, long after the playoffs are over.

Imagine extending the camaraderie seen in the "Moss Pit"—where thousands gather to celebrate the Oilers—into everyday interactions. Schools, workplaces, and public spaces can all learn from the inclusivity fostered by sports. Programs and initiatives that promote inclusion can draw inspiration from the way sports bring people together, creating environments where diversity is not just accepted but celebrated. This is my dream.

Conclusion

The current excitement surrounding the Edmonton Oilers is a powerful reminder of sports' ability to unite and inspire. As Edmonton enjoys the economic benefits and global spotlight brought by the playoffs, it’s crucial to recognize the deeper, more lasting impact: the potential to build a more inclusive community.

By harnessing the spirit of unity seen in the city right now, Edmonton can extend this energy into creating a world where everyone is embraced and valued. The Oilers’ playoff run is not just a chance to win a trophy; it’s an opportunity to transform our community for the better, showcasing the true power of sports in building an inclusive and united Edmonton.

References

Carmichael, J. (2024, June 13). 'Buzz is amazing': Explore Edmonton loving economic impact of the NHL playoffs. Edmonton Journal.

Baig, F., & Weber, B. (2024). With Oilers back in Stanley Cup final, fans from Arctic Circle to Philippines celebrate. The Canadian Press.