The Power of Sport

It’s hard to think of anything that has the power to inspire, unite cultures, break down barriers, effect change and reach a global audience quite like sport. And with a bumper summer of sporting events around the corner, there is a myriad of opportunities for marketers to reach new and engaged customers.

?In this issue, we look at different aspects of sports marketing from the power of superstar athletes driving government policy to the collective strength of big team brands. We also listen to the CEO of The FA on the huge growth of the women’s super league and three business leaders mull over whether sport can truly deliver value for the CMO.

CONVERSATIONS

Re-thinking sport with Mark Bullingham

A marketer by background and now Chief Executive of The FA, one of the biggest jobs in sport, Mark discusses the Women's Super League, the commercial sector, innovation and more. (37 mins) Listen

Sport marketing's big picture with Louise Johnson

This is a conversation about what CMOs want from their marketing spend, and whether sport is equipped to deliver on those demands, with three business leaders. (45 mins) Listen

Esports Economics with?Nielsen Sports

Matthew Archambault and Matt Boyd unpick how the business of esports works through the lens of the industry's stakeholders, from the game publishers to the teams and fans. (46 mins) Listen

THINK PIECES

What comes next for sport's 21st century superstars??

As the big names depart, will there be a move away from marketing sports through high-profile personalities? Harry Eckersley explores the power of focusing on the collective. (4 mins) Read

How brands are enabling a new wave of athlete activism

We’re living in an age where sporting superstars have enough power to challenge organisations. Matt Readman on sport's ability to create change. (5 mins) Member access only

How brands can engage with esports and their players?

With global audiences of over 500 million, the question facing brands has evolved beyond whether they should engage with esports to how. (3 mins) Member access only

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NEWS & COMMUNITY

The Marketing Industry Sprintathon | Photos from the day

Earlier this month, we hosted The Marketing Industry Sprintathon in partnership with Stand Up To Cancer. Together, we ran our marathon in 2:02.02 and have raised over ￡52,000 so far. If you would like to make a donation, you can do so here. For an insight into the day, or to see if you can spot yourself in action, you can view the photos here.?

Apprentices | How they can help your marketing team

With university costs on the rise, many young people are turning to apprenticeships to kick start their careers. For businesses, it’s not only a great way to increase diversity in the workforce, it’s also a proactive way to grow and develop talent. Get in touch with Ritchie Mehta at The School of Marketing to find out more about apprenticeships.

UPCOMING EVENTS

The Digital Day | London?

Wednesday 28 June | 9.30am-5.30pm, London

Skip the FOMO; join us for a game-changing experience at our first Digital Day in London and learn the latest innovation, opportunities and tech wins for your brand.

The 37th Marketing Society Awards | Connections and Celebrations

Wednesday 6 July | 6pm-9pm, MAD//Fest London

Join us at our Awards Ceremony to celebrate best practice marketing and attend MAD//FEST to seamlessly connect and have fun in the heart of London.

The Marketing Society Annual Conference | Changemakers Ignite

Wednesday 2 November | 8.30am-4.30pm, QE11 Conference Centre London

One day, seven hours to come together and stimulate new thinking, to be re-energised and find renewed passion in what marketing can achieve.