Power of Social Networking
JainderSingh Negi
LinkedIn Top Voice * Branding, Digital Marketing, Software Development, IT Solutions
Most liked platform on World Wide Web is social media and most popular is social networks.
The user base is expected to reach 3 billion monthly active social media users by 2021 which will be around a third of Earth's entire population and it is made possible by use of Social Media Apps on Mobile phones.
United States has the highest penetration rate where 81% of the population has a social networking profile.
Facebook enjoys more than 80 % of the market share in social networking.
But LinkedIn is the most popular social network used by Fortune 500 companies and best platform connecting professionals all over the world.
LinkedIn was the most priced acquisition by Microsoft for USD26.2 billion in Year 2016.
LinkedIn focuses on business connections and industry contacts for employers and working professionals, allowing companies to present themselves through online pages and for users to find job listings and to enhance their approach in their area of expertise.
Registered users on LinkedIn spend 0-2 hours every week on this platform.
It will increase more further since LinkedIn has been rolling out new features day after day and lately it rolled out Video uploading feature.
Members can utilize the network to research people and companies, to connect with past business associates and colleagues as well as to build new relationships with Influencers.
In contrast to many other social networks, LinkedIn enables users to see who recently viewed their profile a feature that most internet users find very helpful in filtering networking contacts.
According to industry statistics, LinkedIn has the highest utilization rate in successfully placing a candidate on job.
Data Source : Statista