The Power of Social Media in Medical Device Marketing

Did you know that around 72% of adults are actively using social media? It's time to unlock the potential of these platforms in the world of medical device marketing!

?? Social Media Platform Usage in the United States:

• With 69% of adults using Facebook, it remains one of the top platforms for reaching patients, thanks to its extensive user base and wide-reaching audience.
• Twitter keeps us up-to-date with real-time updates, news sharing, and engaging conversations.
• Instagram sparks creativity and visual storytelling, captivating approximately 40% of adult users.
• LinkedIn is the most trusted platform by professionals, attracting around 28% of adults.
• Different age groups have their preferences, with younger adults gravitating towards platforms like Instagram, Snapchat, and TikTok.

?? Applying Social Media to the Medical Device World:

Medical-related information online is in high demand, with approximately 80% of internet users in the US turning to the web. Here's how social media can make a significant impact:

• Building Trust: 90% of adults aged 18-24 trust health information shared on social media, making it a powerful tool for medical device companies to educate and engage their audience.
• Networking and Collaboration: Healthcare professionals are active on social media, using platforms for networking, collaboration, and knowledge sharing, fostering a stronger bond between medical device companies and industry experts.
• Enhanced Care: Social media improves the quality of care provided by doctors, with 60% reporting positive effects. Patients are influenced by social media when choosing doctors, hospitals, or medical facilities. (Medscape)
• Engaging Content: Sharing success stories, testimonials, and educational content through social media can influence the decision-making process of patients and healthcare professionals, promoting awareness and understanding of medical devices.
• Customer Insights: Social media listening and monitoring provide valuable insights into customer needs, preferences, and opinions, enabling medical device marketers to develop targeted and effective strategies.

Wait! Before You Go...

What We Are Following ??

• New Report Highlights the Best Times to Post to Social Platforms in 2023.
• LinkedIn Ads: How to A/B Test Your Way to Effective Campaigns

Tools and Resources ??

1. Canva is a user-friendly design tool that empowers users to create stunning social media graphics with ease.
2. Grammarly is an intelligent writing assistant that helps users enhance their writing by providing real-time grammar, spelling, and punctuation suggestions.

That's a Wrap! ??

In addition to the tips we recently shared on prepping for tradeshows and conferences, here are a few more strategies we implement for our clients when planning an event:

1. Social Media Promo: Building out a comprehensive social media calendar at least two weeks in advance, ensuring a well-planned and strategic approach to promoting their presence and generating buzz.
2. Email Marketing: Setting up email automation to reach their target audience and announce their participation at the event, effectively spreading the word and maximizing attendance.
3. Engagement: Emphasizing the importance of engagement before, during, and after the event by actively connecting with other exhibitors and attendees, fostering meaningful connections, and driving post-event follow-ups for long-term relationship building.

"Social media is probably the easiest way to build a buzz around your presence at a conference or event. In fact, in my experience, it has become the best way to reach and engage with your target audience before, during, and after the event. If you aren't taking advantage of all social media has to offer when prepping for a trade show, you are doing yourself a serious disservice." –?Samantha Feliz, Director of Social Media and PR at MedTech Momentum.