The power of simplicity

Have you ever wondered why some of the world's most iconic logos are based on simple shapes? From the swoosh of Nike to the golden arches of McDonald's to the three red dots of Securitas Group , simple shapes are often the building blocks of a strong and memorable logotype and brand.

It's hard to believe that it's been half a century since the registration of our three red dots, but its impact on our brand and our clients is still as strong as ever. Our logo is more than just a design; it's a representation of our values, and a constant reminder of who we are and what we stand for.

As we celebrate this milestone, I want to take a moment to recognize the hard work, creativity, and dedication of the designer who brought our logo to life, Karl Erik Ekeroth (1931-2019). His vision and talent have helped us build a brand that is recognized and respected around the world.

Over the years, our logo has evolved, while staying true to its roots, and has become an instantly recognizable symbol of trust, safety, and reliability. In my view, one of the key elements of its memorability is its simplicity.

As Leonardo da Vinci said, “simplicity is the ultimate sophistication”, and this couldn't be truer when it comes to a company's logotype.

In a world where we are bombarded with a constant stream of information, a simple logotype stands out from the clutter and makes a lasting impression. A simple logotype is memorable, versatile, and timeless. It's easier to recognize, recall, and reproduce across various mediums and platforms, making it the most valuable asset for any brand.

But simplicity doesn't mean boring or generic. A well-designed logotype can be simple yet unique, creative, and impactful. By using a simple design that effectively communicates a brand's identity and values, a logo can create a lasting emotional connection with its audience. Sometimes less is more, and simplicity can be the key to success.

As we reflect on the past fifty years of our three red dots, we look forward to the future with excitement and anticipation. We are committed to staying true to our brand while continuing to innovate and adapt to the changing needs of our clients and the world around us.

Here's to another fifty years of success, innovation, and brand recognition!???????

#securitas #seeadifferentworld #50years