The power of simplicity in marketing

In the world of marketing, we've all been hit with a realisation: sometimes, the simplest strategies pack the most punch.

I'm a Barbie Girl

Look at Barbie. That unmistakable shade of pink and that iconic song are emblematic. It's evidence that the most straightforward brand elements can leave a lasting impression.

Keeping on the Barbie theme, Heineken's recent Ken-themed campaign, even in this niche, a touch of relatability can go a long way.

The Pulse of Culture in Marketing

Ensuring that your marketing strikes a chord is pivotal. It's not just about being catchy but being culturally relevant. I often advise marketers to diversify their focus groups to ensure a campaign's universal resonance.

The Art of Breaking Taboos with Humour

We recently created a very bold campaign for one of our clients a vasectomy clinic in Australia. It's an audacious move to use humour to tackle taboo topics around wanting MORE kids??, but when done right, like we have done, it's reduce his cost per lead by 75%.

The Dance Between Automation and Personal Touch

There's a growing fascination with automated evergreen funnels, and I get it. However, our journey has shown me the irreplaceable value of brand-building and direct human interactions. Sometimes, a straightforward phone call can seal the deal better than the most sophisticated digital tool.

Keeping the Brand's Essence Alive

Marketing expert, Frank Kern, constantly emphasises the dedication required for brand-building. While it's tempting to ride the wave of every new trend, it's crucial to remain anchored to what has historically worked for your brand.

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