The Power of Saving for Good

As a young teen, I was extremely interested in financial management (thanks, Dad!). I used to keep a ledger of all my bank statements and expenses, then reconcile them. During my early years, I was an avid saver. I actually used to hide bank notes behind picture frames at my parents' house, many of which I forgot about until it was time to move (and fortunately I was still able to exchange Francs against Euros!).

In addition to my passion for finance, I was very interested in putting my money to good use. I would donate pocket money to causes that meant the most to me in secret. For some reason, I was scared my parents would be upset by me using their money to give to charity. Although, when we discussed it many years later, they were proud, not upset.

As I grew up, I found that many adults around me struggled with basic financial management and struggled to balance spending, saving for their goals, and giving to causes they care about. Many people just don’t like banking, it can be daunting at times and can feel disconnected from our day-to-day, and true needs especially around impact. 

Seeing those challenges inspired me to come up with the “save for good?” approach to reconcile people with money and for a greater impact.

Putting Your Money to Good Use

I founded bunny.money to simplify financial and impact management for individuals. The focus was to align your goals on saving, spending, investing, and giving all in one spot. You can put your money to great use in all four areas, but how do you ensure you’re balanced across all goals? bunny.money is designed to make it easier by providing visibility into your goals and your impact. 

In fact, having an impact isn’t just about donating to charitable causes. You can make an impact by spending thoughtfully on brands that are committed to social and environmental causes or investing in impact-focused funds. We approach impact as a portfolio of the different causes you care about and want to act on —via spending, investing and giving. 

The Power of Fee-free Giving

At bunny.money, we start with nonprofit giving, an obvious choice, since it’s very direct and impactful, especially when you start locally. Most platforms charge fees for donations. That means that anywhere from 3-11% of your donation goes to the processing platform, not the cause you’re donating to. For many organizations, this can be a difference of hundreds of thousands of dollars of donations they miss out on annually. 

When you give through bunny.money, 100% of your donation goes directly to the organization, ensuring you make the largest impact possible. Our goal is to maximize donation efficiency and ensure the actual impact is tracked and measured through services like Impact Atlas.

Imagine if all non-profit organizations could access 100% of donations made to their cause. Your favorite initiatives could make far larger impacts and drive more results. 

What is “save for good?”?

save for good? encompasses all of the above. 

Of course, it’s about setting aside money to impact without noticing it and putting your money to good use. But there’s more to it. When you help yourself first, you can help others more sustainably. Build an emergency fund first (it’s like when you’re on an airplane, you have to put your mask first so you can help others). Giving comes from the heart, but the reality is also that many people don’t know how much they should give. bunny.money helps you to donate what you can, based on your financial wellness and lifestyle. In the future, we’ll also help you discover causes that can maximize and diversify your personal impact.

Saving for good is collaborative. Only together can we achieve greater impact. Through corporate organizations, matching programs can exponentially grow the impact of your donation. That’s why in the future you will be able to access your company’s matching program via the app as well. In the same way, many local shops and online stores promote sustainability and support good causes. We want to facilitate access to that kind of collaborative financial life. 

Get Involved 

Our save for good? app is available for download now — you can begin giving to your favorite organizations with zero fees right away. Nonprofit organizations like Music for Life International, Sustainable Conservation, Techqueria, the Casa Grande Alliance, the American Mexican Association, and TurnOut are accepting donations via bunny.money now.

We’re currently raising money via Wefunder to bring the power of bunny.money and save for good to all individuals. If you’re interested in supporting our mission of fee-free giving and financial wellness for all, you can support the cause with an investment as small as $100.