The Power and Purpose of Storytelling
Donnie Bryant
Financial Copywriter & Copy Consultant | I've helped clients boost revenue by 3X to 7X
I've made it my life's work to give my wife everything she's dreamed of.
That's why I remember every detail of one weekend 7 years ago.
The pillowy pancakes with crispy edges at Bernard's for breakfast...
The chauffeured drive down Michigan Avenue – and the mid-March air that was almost as crisp as the pancakes...
The pure joy of my wife's smile as we fulfilled a long-awaited dream in celebration of her birthday: reservations at the Waldorf Astoria Hotel.
It was everything she'd imagined it would be, except for one thing.
The famous NYC location was closed for renovations, so we were in Chicago.
As you might imagine, this weekend overflowed with unforgettable stories. I just gave you a few bullet points.
Your Stories Are Some Your Greatest Tools
Experts often instruct us to tell more stories when teaching, selling, marketing.
And you've probably noticed that they almost always repeat the "statistic" that stories are more memorable than facts. As much as 22 times more memorable.
But here's the thing...
Does your sales pitch really need to be memorable? Probably not. It needs to impact your potential buyer emotionally.
Does your marketing need to be memorable? Meh.
It needs to help your audience draw the conclusion that you understand them and that you are the best option to get them to their desired outcome.
That doesn't mean you don't need to tell stories. You absolutely should.
It means you should tell the right stories for the right reason.
Think about it. You may remember that I took my wife to the Waldorf. You may remember it was her birthday.
Those details aren't going to be very effective to making you want to hire me to train your marketing team. It's not the right story for that.
(It is a decent story to illustrate that memorability isn't the main reason to tell stories in sales and marketing.)
We'll talk more about telling punchy stories in future issues. Stay tuned.
Have a productive day!
Donnie
P.S. Everyone remembers that stories are more memorable than statistics. Isn't it interesting that THAT is a fact, not a story?
P.P.S. If you know where the head chef that worked at Bernards in 2017 is cooking breakfast now, give me those details. Those crispy pancakes blew my mind.
I will help you write high converting sales copy and email sequence.
3 天前I also admire your work. The power of storytelling can't be over emphasized. Pls sir, can you please sponsor my Copywriting course. I will be very grateful.
Financial Copywriter & Copy Consultant | I've helped clients boost revenue by 3X to 7X
5 天前Need some ideas for purposeful storytelling? Here are 7 types of stories you should be telling your audience: https://www.youtube.com/watch?v=8TzdoPvI2yY
The Middlewoman ? Web3 Storyteller ? Copywriter ? Technical Content Writer
6 天前Storytelling can be used as a persuasive tool. Works all the time
Helping Businesses Use AI to Automate What You Hate and Get Stuff Done Better, Faster, and Cheaper | Best-Selling Author of 20+ Books, Keynote Speaker, TV/Radio Guest, Podcast Host
6 天前100% right on, as always.
Grow Your Brand | Build Authority on LinkedIn as a Founder or Creator with Content & Copy. LinkedIn Strategists || Marketing Copywriter
6 天前Every story told should have a purpose Don't mix it up. Make it relatable always. You gave a beautiful story Donnie Bryant