The Power of Purpose: How ‘Make Your Mark’ Drives our Agency
Offleash PR
Delivering big-agency services wrapped in a high-touch boutique model. 2024 Inc. Power Partner.
Theodore Roosevelt said, “Far and away the best prize that life offers is the chance to work hard at work worth doing.” There are many ways we find fulfillment in life: through our families and friends, our passions, our continued learning, and—yes—our work. The reality is, many of us will spend a significant amount of our lives working, and if we’re lucky, that work will be aligned with a greater purpose.?
Who wants to sit down to work every day and think: Wait, why am I doing this?
Legendary baseball player and coach Yogi Berra is often quoted as saying, “Baseball is 90 percent mental. The other half is physical.” Here on the Offleash Research team, we may not be athletes—and we can’t support the bad math—but we couldn’t agree more with the sentiment.
We'd like to think that a successful PR program is 90 percent analytical. In the high-stakes game of PR, our research team isn't just the commentator up in the broadcast booth, narrating the game and reporting the results; we're the strategists in the dugout, using data-driven tactics to analyze every game-time move and coach our clients on the next one.
In the following sections, we'll break down three of our key plays and show you how our analytical approach transforms raw data into game-winning strategies.?
A decade ago, Walter Thompson was working in startups. That is, until a discussion with a co-worker inspired him to create a documentary around how the tech industry was impacting housing and transportation in San Francisco.
That fateful conversation catapulted him back into the world of journalism. Walter served as editorial manager at TechCrunch, where he was integral to growing the publication’s? subscription news product, TechCrunch+, and made it his personal mission to amplify the voices of women, BIPOC, and non-binary people featured in the publication.
Walter is also passionate about podcasting, and hosted The Golden City, a podcast exploring all-things San Francisco: from news, to history, to culture. More recently, he started the Fund/Build/Scale podcast where he interviews founders on what it really takes to build a startup.?
We had the pleasure of connecting with Walter for a Q&A session about his life and career.
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