The Power of Purpose

Our most joyful experiences of work are doing things that matter . . . helping people, building something important, meeting critical needs, touching the future . . .

We are wired to cooperate, to accomplish more together than we could on our own. The bigger story (or “meaning”) that inspires action is called PURPOSE — and when we act with purpose we say we are responding to a calling.

Often our actions focus on a narrow goal. When we act and think in a bigger context, we create a bigger story about what we’re doing. Bigger stories inspire and encourage us and others because they create opportunities for us to be bigger, to use more of ourselves.

The benefits of purpose are well documented among children and adults – both in physical health & cognitive functioning. Purpose in the workplace – making work meaningful, understanding the contributions we are making – is probably more critical today than ever.

There are few more ubiquitous questions than what is my purpose. Especially since the pandemic, employees have been reflecting on purpose in their lives. Millennials, especially, evaluate work based on an alignment with a purposeful life.

Numerous surveys show nearly 80% of employees want a sense of purpose from their work; nearly 70% acknowledge their work drives their sense of purpose. This number is even higher for executives. But, most employers fail to deliver.

According to a 2021 McKinsey & Company’s survey, 85% of executives find a sense of purpose at work but only 15% of frontline managers and employees do.

We too often fail to share the bigger story, to allow time for reflection, to provide opportunity for employees to work on what they consider important.

Friends won’t be surprised that I spot Maslow’s hierarchy at work here. Even the grim purpose of putting food on the table, sending our kids to college while sacrificing one’s vitality and dignity motivated countless boomers through mindless, disempowered jobs. And, have no doubt, paying one’s rent and financing one’s lifestyle still does . . . it’s the back of the coin for the boss who thinks the pay & benefits are all that’s needed to motivate employees. But, I'd expect mediocre commitment and results today.

You see the power of purpose in a kid’s eyes anytime you send them off on a well-scoped adventure – a treasure hunt, playing hide & seek, or saving enough pennies so we can eventually break the piggie bank.

We’re still learning about what makes Gen Z cynical about finding a sense of purpose at work. Early studies suggest they are keen negotiators for their time in very transactional relationships with employers. If we, as employers, are looking for any longevity and loyalty among the largest generation on Earth, we could start by listening to them, to understand their sense of purpose, and offer them meaningful work that they can test and come to trust.

Eugene Sepulveda is the co-founder & CEO of Culturati, a community of CEOs, investors, scholars and other executives who practice & study culture building and share our playbooks. We host open, candid conversations around the country in addition to an annual Culturati Summit. Together with our Knowledge Partners (McKinsey & Company and Microsoft) we commission research and publish thought leadership. More at https://www.culturatisummit.com/

cited sources:

Help Your Employees Find Purpose – or Watch Them Leave. (4/5/21)

https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/help-your-employees-find-purpose-or-watch-them-leave

Great Good Magazine, Science-based Insights for a Meaningful Life. University of California, Berkley https://greatergood.berkeley.edu/topic/purpose/definition#why-find-purpose

originally published on Eugene's blog: https://communitymatters.biz/