The Power of Protection

Knowing that only 50% of Arizonans believe their health insurance will protect them from the majority of bills if they have a major medical emergency, AZ Blue’s marketing team set out to help members understand the power of health insurance protection.??

Our Charge Was Clear?

Help members understand the value of health insurance, especially when they need it most. Without coverage, medical emergencies, serious accidents, or an unexpected life-changing diagnosis can have catastrophic financial consequences.?

We Set Out to Do 3 Things?

1. Let our audience know that these are true stories with real members.?
2. Honor the amazing medical teams who provided care so members could recover.?
3. Share that health insurance is there to protect you in the most devastating of times and that AZ Blue often takes care of more than 99% of charges.??

This?Is?a Story Worth Telling?

Our internal teams,?from content, video, copy, communications,?and digital,?went all-in to tell these stories. Hours of poring over every detail. Every image, every pause, every word mattered. We are excited to share these amazing true stories that AZ Blue’s internal marketing team brought to life.?

See How AZ Blue Protects Our Members?

azblue.com/truestory?