The Power of Proactive Marketing: A Success Story

How Proactive Marketing Efforts Foster Lasting Client Relationships

In the world of business, standing out and staying top of mind with clients can 10X your growth and the difference between success and failure often comes down to one thing: TAKE ACTION. At Virtual Assistants , we believe in taking massive, decisive action to build and maintain powerful client relationships. Let me share a story that perfectly illustrates how proactive marketing can 10X your business growth and keep you top of mind with clients.

The Power of Proactive Outreach

Back in June 2022, Caitriona Bregazzi , one of the expert marketing pros, I work with, decided to do extactly that... TAKE ACTION. She reached out to a prospective client with what could have been just another cold email. But here’s the twist—it was anything but typical. Caitríona’s email wasn’t just a generic introduction; it was a thoughtful message tailored to understand their needs and offer specific solutions. Here’s a glimpse of her email:

"Hi <First Name>, Caitríona here from <Company> in <Location>. We connect companies and business owners with <person providing service> to help achieve their goals. I thought I would see if we can be of assistance to you and your team. With <service we provide>, companies save hours each week, allowing them to focus on key priorities. Would you be interested in jumping on a call to see if we can assist you with <our service> support?"

This email, sent out on a typical Monday morning, was a proactive step to introduce our service(s) and establish a potential partnership with a new client.

Now, notice the magic: she instantly forms a connection—using their first name, then giving hers. It’s like she popped her head into their office. No fluff, no time-wasting. Straight to the point: here’s what we do, here’s how we can help, and here’s the benefit to you. Should we talk? Simple as that! Does it work? Absolutely. Read on...

Staying Top of Mind

Fast forward to June 2024, we received a call from the client's representative. As we were finalising details, the owner of the business joined the call. He vividly remembered Caitríona's email from two years agon and how it highlighted our capabilities. When his firm needed the specific service, we were the first company he thought of. This was a testament to the lasting impression Caitriona Bregazzi 's outreach had made.

Immediate Results

The client needed immediate results. Thanks to a great intial contact, we helped develop a relationship and when they were finally ready to work with us we were able to respond with lightning speed.

Reflecting on the Impact

This story isn’t just about a successful business transaction; it’s about the power of proactive marketing and relationship-building. It isn't always about the pitch; its also important to have a value-driven message that resonates and stciks with your clients. This approach not only helped us secure new business but also reinforced our reputation as a reliable and attentive partner for existing and new clients.

Conclusion

This is a common situation for business owners: You have a great product or service, but you just can’t seem to get people to take action. Sound familiar? If so, keep reading.

Many small business owners struggle to write copy that sparks interest and encourages engagement among readers. The truth is, great copy isn’t about the best subject line, it’s not about an enticing call-to-action, and it’s not even really about the product. It’s about compassion.

Here’s a few take aways for good copywriting:

1. Great copywriting is the key to your business’s success If you could learn one skill to improve how you market your company, then copywriting would be it. I would go as far as saying that copywriting is one of the most important tools you need to have business success.
2. Having “a great service” isn’t enough Marketing is a dirty word for a lot of business owners. They don’t like doing it or even thinking about it. They’d rather focus on delivering their product or service. Some would even prefer doing mundane admin work over handling their company’s marketing tasks! Perhaps they figure if they just do a good job, customers will show up, and everything will work out.
3. You CAN write great copy! Here’s how: You don’t have to write perfect, beautiful words. Just write the truth. Be sincere. Be real. If you can really help people, tell them how! Let them know that you understand their problem and that you can offer a solution. I know for a fact that writing honest, compassionate copy works. I’ve used it in my own businesses and have seen amazing results with it.

At Virtual Assistants , we believe in the power of proactive marketing. Caitríona’s story is a shining example of how a single, well-crafted email can lead to lasting client relationships and business success. It’s about being proactive, providing value, and staying top of mind.

In the words of Philip Kotler, "The best way to predict the future is to create it." And that’s exactly what we strive to do every day.

Ready to take your business to the next level with top-tier virtual assistance?

Reach out to us at Virtual Assistants or visit www.virtualassistants.ie for more information. Let’s create a future of success together!