The Power of Proactive Communication: A Lesson Learned from a Colleague

Today, I experienced a valuable lesson from a colleague that reminded me of the profound impact proactive communication can have on our work and team dynamics. Despite my very hectic schedule, she insisted on calling me—a call that I initially hesitated to take given my time constraints. Yet, in just 20 minutes, she managed to provide me with feedback that not only impressed me but also made me aware, informed, and equipped to take crucial actions that I would have otherwise missed. It was a timely intervention that saved me from potential setbacks, and it highlighted the often-underestimated power of direct and proactive communication.

This interaction left me reflecting deeply on the importance of seizing the moment to communicate, especially in a field as dynamic as ours. It is a reminder that communication is not just about reporting results or giving updates—it’s about showing your impact, sharing insights, and ensuring that your efforts are visible.

Proactive Communication: A Key to Visibility and Impact

In medical affairs, the role of Medical Science Liaisons (MSLs), Managers, and Directors is often behind the scenes, working diligently to drive scientific strategy, build relationships, and support the broader goals of the organization. However, in our busy day-to-day routines, it’s easy for significant contributions to go unnoticed, especially when communication is lacking.

How many MSLs, Managers, or even Directors have never reached out directly, or sent an email to share their insights? How many times do we miss out on knowing the incredible work being done by individuals because they chose not to communicate? In my experience, only those who make the effort to communicate are truly seen. It’s not just about sending reports up the chain; it’s about actively engaging, sharing insights, and demonstrating your value in real time.

Why Proactive Communication Matters

1. Visibility of Efforts and Impact: No matter how exceptional your work is, if you don’t communicate it, it might as well not exist in the eyes of others. Being visible isn’t about self-promotion; it’s about ensuring your work contributes to the bigger picture. It’s about making sure your expertise and insights are leveraged, not just buried in a report or an unseen data point.
2. Building Trust and Collaboration: Open lines of communication build trust and foster collaboration. When you proactively reach out with updates, feedback, or even a simple idea, it shows that you are engaged and committed. This willingness to communicate strengthens relationships, both within your team and across departments.
3. Prevention of Missed Opportunities: As my colleague demonstrated today, a short, proactive conversation can prevent missed opportunities and avert potential challenges. The value of real-time feedback and information sharing cannot be overstated. It ensures that critical actions are taken promptly, aligning everyone on the right path.
4. Professional Growth and Recognition: Communication is also a tool for personal and professional growth. Sharing your work allows others to recognize your contributions, which can lead to more opportunities, increased responsibilities, and career advancement. Silence, on the other hand, can keep your efforts hidden, no matter how impactful they may be.

How to Communicate Effectively in Medical Affairs

To all MSLs, Managers, and Directors reading this, my message is simple: don’t underestimate the power of proactive communication. Here are a few steps to ensure your voice is heard:

• Reach Out Regularly: Whether it’s a quick email update, a call, or a meeting, make an effort to communicate consistently. Share your successes, challenges, and key insights.
• Be Clear and Concise: When reaching out, be direct and to the point. Highlight what’s important and why it matters. Time is valuable, and clear communication respects that.
• Share Your Impact: Don’t just share what you’ve done; explain why it’s important. Highlight the impact of your work on the team, the organization, and even the broader medical community.
• Engage in Two-Way Feedback: Encourage feedback and be open to receiving it. This two-way street of communication fosters a collaborative environment where ideas can thrive.
• Document and Report, but Don’t Stop There: While documenting your work is essential, it’s equally important to ensure that this information is shared actively. Send it up, discuss it in meetings, and be vocal about your contributions.

In just 20 minutes, my colleague’s proactive communication not only informed me but also altered the course of my actions for the better. It was a reminder of the critical role communication plays in our work and our impact. In medical affairs, and indeed in any field, those who communicate are seen, their work acknowledged, and their impact felt.

So, the next time you think, “I’m too busy” or “They probably already know,” take a moment to reconsider. Your voice matters, and proactive communication could be the difference between being seen or being overlooked. Make that call, send that email, and ensure your efforts are not just noticed, but truly valued.

Yasser