The Power of Primary Data, First-Hand Insights, and Daring Forecasts in Commercial Real Estate PR

Hi All,

From our extensive experience working with CRE journalists, we know that what they like most in a pitch is detailed, scientifically collected primary data backed up by your hard-won insights. While a 'story' is great, generally, it's the data that fills out the plot and adds suspense to the narrative. If you want your pitches read and your name in the news, put together your best data to paint a picture of where we've been and where we're going.

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Article

What grabs journalists’ attention and resonates with their knowledge-hungry audiences?

In commercial real estate CRE public relations, the answer is providing unique, data-driven insights that inform and engage. Offering primary data, first-hand insights, and bold forecasts will elevate your PR strategy, setting your firm apart as a thought leader and trusted authority. Let’s explore the significant benefits of these tactics and how they can enhance your PR and brand-building efforts.

The role of primary data in CRE PR

Primary data refers to information collected directly from original sources. In the context of CRE, this?includes surveys, interviews, and proprietary research tailored to uncover specific market trends, client needs, and industry shifts. Using primary data in your PR efforts enhances your credibility and establishes your firm as a knowledgeable authority.

When journalists receive pitches presenting original, scientifically collected data, they see valuable information that can support their stories and provide value to their readers. This data gives them fresh insights and a unique angle, making your pitch more attractive. Additionally, primary data helps you craft compelling narratives relevant to current and evolving market conditions.

For instance, an income-generating property owner or operator could conduct a detailed tenant satisfaction survey across different commercial property types to collect primary data. This data can highlight emerging trends, such as increasing demand for sustainable building features or the impact of remote work on office space requirements. These insights assist journalists in developing engaging stories and position your firm as a thought leader in addressing contemporary issues in CRE.?

Leveraging first-hand insights

First-hand insights come from direct experiences and interactions within the CRE industry. These insights are valuable because they offer a unique perspective that can’t be derived from secondary sources. Sharing your experiences, case studies, and lessons learned provides authenticity and depth to your PR content.

Discussing the challenges and successes of a recent project or transaction can offer practical takeaways for your audience. Journalists appreciate these insights because they add a personal touch and human element to their stories. This type of content resonates well with readers, providing real-world examples and relatable experiences.

To illustrate...

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