The Power of a Pre-Defined Corporate Offer: Why Y'all Need to Stop Customizing Every Package

Yes, I said y'all! We're friends, right? I want to talk straight - no chaser for a minute - cool? Let's get right into it. If you're in the speaking game or any service-based industry, you've probably been told to "customize, customize, customize." But let me tell you, that's not always the golden ticket it's made out to be. In fact, the key to making bank in this industry isn't about bending over backward for every client—it's about having a clear, pre-defined corporate offer that's rooted in your framework.

Data Doesn't Lie

Let's get real: Customizing every package not only drains your time but also dilutes your expertise. When we stopped customizing and standardized our offerings our revenue grew more than 200%. Why? Because they're not reinventing the wheel for every client. We're selling a proven system, a formula, a framework that works. And the truth is, our corporate clients love our clean, transparent pricing! I want that for you too!

Productizing Your Expertise

When I first started in the speaking industry, I was all about customizing. But y'all, it was exhausting, and it didn't bring in the big money gigs. So I switched gears. I took my years of experience, my skills, and my unique framework and put them into a pre-defined corporate offer. Think of it as productizing your expertise.

Here's how to do it:

1. Identify Your Unique Framework: You've got something that sets you apart. For me, it's my P.A.I.D. Methodology? that helps experts sell more services with four distinct, yet powerful shifts! What's yours?
2. Package It: Create a well-defined offer based on your framework that you can present as a comprehensive solution. Stop selling individual one-off bland services; start selling outcomes. And, package it.
3. Set Your Price: Don't be shy; value your framework as it deserves to be valued. If you don't, who will?

Let's Go Deeper Into Packaging An Offer: An Example

You wouldn't just serve potatoes; you'd offer a full-course experience that leaves your guests craving for more. So, why are you still serving up plain ol' potatoes in your business?

The "Before" Scenario: Selling One-Off Services

Let's say you're a leadership coach. Initially, you might offer a menu of services like:

1. One-on-one Coaching Sessions
2. Team Workshops
3. Leadership Assessments

While these are valuable, they're like separate ingredients. Some clients might not know how to combine them effectively, and you'll spend a lot of time explaining and customizing.

The "After" Scenario: Selling an Outcome-Based Package

Now, let's turn this into a comprehensive package based on your unique framework. Let's call it "The 90-Day Leadership Transformation Program."

In this package, you'll include:

1. Initial Leadership Assessment: To gauge where the team or leader currently stands.
2. Weekly One-on-One Coaching: Personalized coaching sessions that adhere to your unique framework for building leadership qualities.
3. Monthly Team Workshops: These are structured according to the individual assessments and are aimed at fostering better teamwork and leadership.
4. Unlimited Email Support: For quick questions or clarifications, keeping the line of communication open.
5. Final Leadership Assessment: To measure the growth and impact of the 90-day program.

The Secret Sauce: Your Unique Framework

The game-changer here is your unique framework, integrated into every aspect of the package. This could be your "5 Pillars of Effective Leadership" or whatever you call your proven strategy for fostering leadership skills.

The Price Tag

Instead of itemizing each service, you price it as a transformative 90-day experience. It's not about clocking in hours; it's about delivering a transformation. And transformations? Well, they're priceless.

The Benefits

1. Ease of Sale: You're now selling a solution, not a service. People pay more for solutions.
2. Streamlined Operations: You have a set program, which makes it easier to manage time and resources.
3. Increased Perceived Value: Clients see they're getting a comprehensive solution, not just a patchwork of services.
4. Focus on the Audience: With a pre-packaged solution, you can now focus on understanding and connecting with your audience rather than explaining your list of services.

So there you have it, y'all. Stop serving one-off bland potatoes and start offering a gourmet, transformative experience. Your audience—and your bank account—will thank you.

The Power of Audience Connection

Having a pre-defined offer doesn't mean you ignore your audience's needs. Quite the opposite. It allows you to connect on a deeper level because you're not bogged down by the logistics of custom packages. You're free to focus on understanding your audience, engaging them, and delivering real value.

I Want To Coach You For Three Days: Speak Your Way To Cash? Live

Alright, if this is striking a chord with you, it's time to level up. Join me at Speak Your Way To Cash? Live. You'll learn the ins and outs of creating a pre-defined corporate offer based on a framework that makes your audience sit up and pay attention—and pay you the big bucks. Head over to www.speakyourwaytocashlive.com to get your ticket. Trust me, you won't want to miss this.

About the Author

Ashley Nicole Kirkwood wears many hats: entrepreneur, lawyer, wife, and mom, but she truly shines as a highly sought-after presenter and speaker. A cum laude graduate of Northwestern University, Ashley took the bold step of leaving her $300,000 corporate attorney job to forge her own path. Today, she leads Speak Your Way To Cash?, one of the world's foremost speaker training organizations.

Ashley has cracked the code to a successful speaking career and has empowered a community of over 10,000 diverse experts, affectionately known as "Cashletes," to do the same. When she's not revolutionizing the billion-dollar speaking industry, she runs her thriving business alongside her supportive husband.

In her not-so-spare time, you'll find Ashley soaking in precious moments with her beautiful toddler, Christell, and enjoying quality time with her husband. With a life as full as hers, Ashley still makes it her mission to help others find their voice and speak their way to cash.

Join her and transform your life at Speak Your Way To Cash? Live. Keep the energy high and excuses low, and make your voice heard.