The Power of Podcasting ??

MHH Season 8 Episode 19: Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.

This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.

Here's a peek at what we cover in this episode:

• The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
• The unique benefits of podcasting compared to other marketing mediums
• The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
• How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
• How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
• Tips for growing your community and measuring the success of your podcast

Grab your favorite drink and listen in to this week's?Marketing Happy Hour?conversation! ??

+ If you haven't done so already,?would you do us a quick favor and leave a review on your favorite podcast platform? We love hearing from you, and reviews are a huge part of what helps us to be able to continue doing what we love to do! Not sure how to leave a review? Check out this "how-to" video for Apple Podcasts and Spotify.

Not Beer is looking for a Marketing Manager in Dallas, TX

Notion is looking for a Social Media Manager in San Francisco, CA

BéIS is looking for a Marketing Coordinator (Remote)

HubSpot is looking for an Associate Brand Copywriter (Remote)

Find more curated hot jobs updated weekly on the Marketing Happy Hour job board!

• Thank you so much to Emily Washcovick, (Yelp’s Small Business Expert) + Entrepreneur Magazine for this Marketing Happy Hour feature! ?? Cassie and Erica were recently guests on Yelp’s Behind the Review podcast with Emily, and she has compiled some of our shared insights (like “think of social media as a first date” ??) into this digestible article . Check it out:

• Loving the Kentucky Derby marketing wins of 2024
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• Don't miss this week's Tuesday episode: Cassie caught up with David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional! Listen in:

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