The Power and Pitfalls of Partnership-Led Growth

I had the pleasure of being a guest on the “GTM Cheat Code Podcast” with Josh Wagner & Justin Gray to discuss partnerships and partnership-led growth strategies for early-stage startups.

On the episode, I share perspectives from my experience advising startups on how to build successful partnerships.

We covered:

- Different types of partnerships beyond referral fees (co-marketing, co-selling, channels, etc)

- The importance of focusing first on customer impact - How to lead with relationships first rather than transactions

- Tips for getting started small with things like co-marketingCommon mistakes companies make with partnerships

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Have you utilized strategic partnerships in your organization? How is it going?

Love to see you comment below,

Taylor