Power Of Pictures

Power Of Pictures

A compelling picture can work wonders for an ad, a letter, or a whole campaign. The book cover picture of me, on the bull, that I've used for three years has had an incredible impact. It has sold books, brought me clients - it has been a topic of conversation with any number of prospective clients, customers, media people, and so on.

There's abundant evidence to indicate that adding the right picture to an ad can significantly improve the ad's performance. Just for example, our successful Jeff Paul/$4,000.00 a Day ad was weakening; we added the photo of Jeff sitting at his computer, in his underwear, talking on the phone, and instantly bumped the ad's results back up to peak level.

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