The Power Of Personalized Videos
Who doesn’t appreciate being welcomed, recognized, and treated as an individual when walking into a store?
The personal touch is something that people value whether it is in person or online. Studies have shown that 74% of marketers say they know personalization increases customer engagement, but only 19% actually use it. This means implementing personalization strategies can potentially put you ahead of the pack.
The great news is that your ability to customize your message has grown easier and more comprehensive over the last decade.
Five years ago, the most you could expect was messages that made a website visitor feel like they were being spoken to, with phrases like 'Welcome back' being used to develop a ‘relationship’.
If the personalization was particularly advanced and could work out who you were based on a sign-in or a browser cookie, then perhaps the message might even have been so forward as to have extended to first name terms: 'Welcome back, Tim'.
We have progressed a lot! These days, with the wealth of metadata available to marketers, the opportunities afforded by tools for personalization have changed marketing beyond recognition. Take for example with ecommerce, personalization has been not just limited to welcome messages, but product recommendations. Manufacturers and developers are finding ingenious ways to make a customer’s experience of a product or service become more personal.
The experience has become so positive that 60% of customers online prefer it if an online store remembers their contact details and purchase information. A large swathe of ecommerce customers want that store to retain all of that personal information, and they expect to receive a personal service that recognizes them and how they shop. Think about the booming success of Amazon.
So why isn't everybody doing it?
Most professional marketers are completely aware of the rewarding benefits of personalization. The possibilities seem limitless as you think about the options for emails, websites and content. Technology is always evolving and when combined with growing availability of customer data, the boundaries are constantly being pushed. The great news is that by employing these new personalization tactics businesses are being rewarded greatly.
The process can seem daunting and just like everything else in marketing, it is something that you have to always be perfecting. That is why comprehensive cutting edge tools that Curry Targeted Digital Promotions have can get you ahead of the competition.
Tailoring your marketing message and the customer experience to your prospect can have many positive effects.
You can contact us anytime for more information at [email protected] or phone 1-478-254-0701 and also vist our website at currytargeteddigitalpromotions.com
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