The power of personalization: Do more with a deeper understanding of your people
We are witnessing a turning point in healthcare and a significant shift in how people engage in their health & with their benefits.
Today’s consumers have heightened expectations for personalized interactions—in all aspects of life.
From shopping to banking to ordering food: consumers expect an experience that is tailored to them. And healthcare consumers are also looking for an experience that puts them at the center.
Because “if it’s not personal, it’s not for me.”
No two people are the same. We are all diverse with our own unique health story, wants and needs. And these unique needs require unique solutions. Meaning off-the-shelf benefits won’t cut it.
Personalized support sets you up to deliver better health outcomes. It's good for your people. Good for your business. And good for healthcare costs (a win-win-win).
People get excited when:
That is at the core of our mission. Because we firmly believe that health is personal.
And that better health starts with personalized support.
When you begin to see the full picture of your people, you can plan for what they actually need and:
In this month's newsletter, we’ll talk through three clear calls to action from the market to support personalized health experiences, including:
Let’s dive right in.
Health should feel personal, accessible, AND affordable
There has been a 50% increase in healthcare costs since 2017—a rather unsettling number.
And it's what Business Group on Health reported in its new 2025 Employer Health Care Strategy Survey . BGH also projects that healthcare costs will increase nearly 8% in 2025 (the highest rate in a decade) on top of the increases we’ve already seen.
These rising costs are untenable for most businesses. And they certainly aren’t feasible for employees who report significant financial strain and stress. In fact, 61% say affordability is the biggest barrier of the healthcare system.
With healthcare costs showing no signs of slowing down, what can organizations do differently?
You need a way to stay ahead of this trend.
Your solution? Invest in the health of your population. Because when people get healthier, costs go down.
? If you’ve found yourself looking for insights into how other organizations and HR, people, and benefits leaders are working to reverse healthcare costs, we’ve got an article hand-picked for you: Building a sustainable future: How to addresses the root causes of rising costs .
Why employers should take a personalized approach to GLP-1s
GLP-1s, such as Mounjaro or Ozempic, have captured headlines and the interest of employers and employees, promising significant weight loss.
With obesity rates in the U.S. at 42% , many see GLP-1s as a potential solution for serious and costly diseases such as diabetes and obesity, and in fact, J.P. Morgan Research projects the GLP-1 market will surpass $100B by 2030.
The topic of weight management can be especially personal and complex. And the decision to cover GLP-1s is not one to be made lightly.
Over the last four months, our team has had over 60 client consultations to discuss recommendations for employers to manage this escalating cost trend and better support population health.
From those conversations, we’ve identified three best practices for employers today:
? Read our recent press release to discover how Personify Health supports employers with GLP-1 best practices, our expanded Transform weight management program, and partner resources.
Organizations need better mental health support for caregivers
The U.S. surgeon general recently expressed an immediate need to better support parents, caregivers, and families and called parental stress an urgent public health issue.
Nearly half (48%) of parents and caregivers describe themselves as completely overwhelmed. And 41% say most days they are too stressed to function. Let that sync in.
We need to better care for caregivers.
Did you know? Estimates show that 73% of employees also balance caregiving responsibilities.
From scheduling doctor’s appointments, to caring for an aging parent, or staying present in their child’s life—caregivers are all around us and they need our collective support. Now.
Prioritizing mental health is powerful. And organizations need to cultivate a work environment where better mental health isn’t just a policy or a box to tick, but a priority.
We see a future where employee health & wellbeing can be a top KPI.?
Our philosophy? Make mental health support more approachable.
Because?what’s?more personal than emotional wellbeing??Everyone feels the effects of stress sometimes,?yet everyone’s experience of it, and their corresponding needs, are?unique.?
At Personify Health, we bridge the mental health gap between no care and critical care with an inclusive and accessible high-tech, human touch solution.
Our tools help normalize the practice of managing mental wellbeing?as a critical component of overall health to:
Even better: Our mental health resources are served up according to each individual’s unique needs and preferences thanks to a personalized engine powered by AI, machine learning, and billions of data points.?Delivering mental health services that people actually want to use.
And?we get by with help from our friends—our coaches, peers, and partners.?
Remember: Mental health is like a puzzle, and all the pieces matter.
Your destination to creating personalized health experiences: Thrive Summit 2025
Introducing our “can’t miss event of the year,” where you’ll learn about creating personal health experiences, stay up to date industry innovations, technologies and trends, and be at the core of changing how healthy happens: #ThriveSummit2025.
Thrive Summit is an annual event where leaders from all over the world gather to share learnings & best practices and grow forward, together.
Started in 2012, Thrive has grown into far more than just a conference. It’s an immersive experience.
From inspiring keynote sessions to visionary thinking about the future of health, wellbeing, and navigation, to learning how organizations can be the greatest platform for change, attendees leave Thrive with the energy they need to lead their organizations to new levels.
? If you're not already, follow us on LinkedIn to be the first to know when registration open for our 2025 event (Spoiler—registration opens soon!)
One last thing
A question before you go.
We want to know… What self-care practices help you stay grounded and recharge after a busy day or week?
???? Share your response in the comments to help us create a thread of self-care pro-tips and resources.
Better health starts here
By empowering businesses to optimize their health benefits—and inspire people to take full advantage of them—we can create a positive cycle of happier, healthier people, more productive teams, and thriving businesses.
Let’s give everyone the opportunity to prioritize their health, their way. It all starts with the right platform—and the right partner—to make it happen.
Stay connected with us and subscribe to our monthly newsletter: Better health starts here .
Commercial Enablement Manager at Personify Health
1 个月I love sitting on my porch at the end of the day with a glass of water or a fun drink and watching the birds at the feeder. ?? ??
Marketing Events Specialist at Personify Health
1 个月Catching up on my shows that aired that week - I'm loving Stephen Nedoroscik on Dancing with the Stars!
Empowering Clients to realize their home buying/selling goals | Arizona REALTOR?| Client Relationship Expert |
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