The Power of Personalization
Cotton Candy Inc.
Quality Promotional Products | Responsible Sourcing | Award-winning Expertise
When it comes to demonstrating your appreciation for the ongoing efforts of the employees of your organization, there is no denying the effectiveness of gifting purposeful, quality corporate merch.
The same can be said when it comes to expressing your gratitude to loyal customers or clients upon whose ongoing support and engagement you also rely.
Provided it's something thoughtful, everyone will be delighted to receive your gift. But if you want to take your demonstration of appreciation or gratitude to the next level, consider personalizing it.
Personalization - the extra step of including the recipient's name or some additional decoration that is unique to that individual - is the difference between your saying, 'here's a little something we think you might enjoy' and 'here's a little something we created just for you!'
Of course, there's a practical side to being able to quickly identify?your?coffee mug or lunch bag at the office, for example, or to pick out?your?new backpack among your colleagues' at the annual sales meeting.
But imagine the heightened sense of 'welcome to the team' a new hire will feel when coming to work for the first time and finding a nice pen or journal or calendar - or all three - with their name on it.
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You might consider team jackets with initials on the sleeve or nicknames on shirt backs for upping the team spirit level at community events or company picnics.
With recent advances in printing technology and the rise of 'variable data' capabilities, the product options for personalization are greater than ever before. This means so, too, is?your?ability to create extra special impressions and reactions.
So, when it comes time to acknowledge your hard-working team or to say thanks to your best customers for their continuing patronage, ask your Account Executive to suggest some thoughtful product solutions that also lend themselves to personalization. We're pretty sure it's an approach you'll be glad you put your name on.
Regional Territory Manager at AD-N-ART, CNIJ and Fantasia
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