The Power of Personalisation

We are bombarded daily with brand advertising from multiple channels. Emails, Facebook and other social media advertising hits us from the moment we wake up to the moment we lock our screens and fall asleep.

Absorbing this stream of information has given customers a higher expectation from the businesses they interact with. In order to stand out from the crowd your business needs to make content targeted at your customers relevant and useful.

Customers want their relationship with businesses to have respect, trust and value to give them a personal experience with their interactions.

Personalisation should not just be about adding a salutation with customers name at the beginning of generic mass communication but should be targeted to that individual customer.

Cross selling using previous purchase history or promotions based on spend data can be a starting point to show your customers that you understand their interactions with your business. Personalised home pages also add value to your brand.

Data is the key to unlocking the potential of personalisation. CRM systems are used in all ecommerce websites and most companies have them in use in their daily interaction with customers. These systems contain a goldmine of information that can be used for true personalisation.

How can DDL help you unlock this? Using our workflow solutions, we can take extracts of your data and create personalised content from single or combined fields within your data. Offer discounts based on spend totals, display pictures of previous purchases alongside relevant cross sell items and deliver content based on customer interest and preferences is all easily achievable.

Content can be delivered using print, email or personalised customer URL’s. Our in-house design team can help you with setup providing a full service from start to finish.

Contact us via our website www.ddlgroup.com to talk to us about personalising your customer marketing.

Getting personal helps to build relationships that last.