The power of personalisation in employee engagement
Sequel Group
Employee engagement agency, London #HereAtSequel #EmployeeEngagement #InternalCommunications #DigitalWorkplace
Low readership? A lack of organisational alignment? It’s definitely time to be more personal with your internal communications content and audience.
It’s not realistic to deliver unique content to every employee – but successful personalisation in internal communication is a powerful way to drive up your employee engagement, whatever type of content you serve.
Sequel’s Content & Insight Manager, Rebecca Leonard , points out that it’s not about clever machine learning either, but more to do with delivering the right content to the right groups – in the right way, at the right time.
“There is much still to learn in terms of how internal communication can unlock the full benefits of personalisation – including how new smart technologies can reach different groups – and empowering employees to exert more control over how they consume internal content.
“It’s not an instant solution – taking time to understand your internal audience, and the groups you want to define, is time well spent when it comes to doing personalisation properly.”
Are you ready to get personal with your teams and audiences? Want to know more about some of the essential ingredients to making it work effectively in your organisation?
Read more insights and best practice in the latest Sequel Trends chapter on Personalisation, request it now at [email protected].
Strategy Partner, IC Partners | Co-founder, The EX Space | Employee experience & internal communication agitator | FIIC | FCIPR | MSc | Brand owner, Lost Years Rum | Ex-EY
9 个月“Talking time to understand your internal audience, and the groups you want to define, is time well spent when it comes to doing personalisation properly.” ???? This is so, so important! It’s really easy to categorise employees in all sorts of ways - wired/non-wired, gen X, Y, customer-facing v non customer-facing, etc - but these ‘buckets’ rarely capture enough to drive personalisation. Taking time to do the research legwork and then develop proper behavioural personas is the key (worry not, there are plenty of free resources over on The EX Space) ????