The Power of Personalisation in B2B
Contentive
Contentive connects your brand with over 1M professionals providing B2B Marketing at scale
Personalisation is one of the most effective ways to create meaningful connections in B2B marketing. When done right, it makes outreach feel natural, relevant, and genuinely valuable, helping you engage the right people at the right time.
This week’s Five at 5 is all about refining your approach to personalisation, using smart tools, proven strategies, and expert insights to create interactions that drive real results. Let’s get into it.
1. Tools we Love
Claygent
Effective personalisation starts with real insights. Claygent helps you discover meaningful details about prospects so your messaging feels thoughtful and relevant. Instead of relying on surface-level details, Claygent finds actionable data that enhances outreach and makes every conversation feel more personal.
2.?What Are We Watching?
How to Personalise Cold Emails Without Sounding Like a Robot
Creating emails that connect is about more than just adding a [First Name]. When personalisation is done well, it improves engagement and strengthens relationships. This video explores how to make personalisation feel natural, the best ways to use AI for deeper research, and simple strategies to make outreach more effective.
3. What Are We Reading?
B2B Buyers Are People Too - That’s Why Personalisation Matters
B2B marketing often focuses on businesses, but at the end of the day, people are the ones making decisions. This article from Adobe highlights why personalisation is about making every interaction feel relevant, engaging, and valuable.
4. What Are We Listening To?
How to Approach Digital Personalisation in B2B Marketing
A great email might capture attention, but what happens when a prospect lands on your website? A strong digital experience is just as important as the initial outreach. In this episode of Growth Colony, Trendemon CEO Avishai Sharon discusses how brands can optimise their websites to create more engaging buyer journeys.
5. 101 on B2B Marketing
Scale or Fail: The AI Gold Rush for Personalisation
AI is transforming personalisation, making it easier to tailor content and outreach at scale. But how do you ensure it still feels authentic? This piece from ClickZ.com dives into the role AI is playing in personalisation today, how brands are using it to improve engagement, and what the future of AI-driven marketing looks like.
Can you relate?
All-in-all - personalisation takes a lot of thought. But let's be honest, our marketing brains are always on anyway!
Contentive is a B2B brand awareness and brand-building company and media owner of the sites The CFO, Accountancy Age, The Global Treasurer, &?Bobsguide. At Contentive, we provide direct access to?dynamic, niche?communities across various finance sectors, connecting brands with the audiences that matter most to them.