The Power of Personal Branding

The Power of Personal Branding

People want to hear out from a person rather than from a brand. People don’t like a company logo communicating to them rather they prefer some human to respond to their problem.

Lots of companies CEOs have a huge following compared to their companies. Ex: Ratan TATA, Anand Mahindra, Azim Premji.

People feel connected when they see a human responding to their queries or a Owner of an organization come up in support of cause or any CSR activity this helps in improvising the brands trust.

A Personal brand becomes an influencer and a brand ambassador for the organizations that they run.

Evolution of Your Personal

You too can evolve as a personal brand just by following the?MassTrust Blueprint.


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As explained in the above pointers MassTrust is the process of gaining trust among lots of people by sharing your knowledge, experience.

To build trust among the masses you have to go through these phases.

1. Learn : Learn a New skill through concept, Facts and Procedure . Understand the concept, Remember the facts and practice the procedure.

2.Work: Putting your newly adopted skill to work. Moving up from practice phase to implementation phase.

3.Blog: Write about your latest learned skills , New achievements you made. share your experiences. This will help you grow your personal brand.

4. Consult: Blogging will help you to achieve a personal brand for yourself. Your work experience would be like a cherry on the top of cake. This will help you to get an opportunity to work with other businesses as a consultant instead of working for them .

5. Mentor: Star Mentoring those who admire you and want to achieve something like you . Is Said teaching is the best way of learning. Mentoring will help up to scale yourself understand the concepts more and also help you to make new achievements.

6. Startup : The startup journey is like coming up with our own projects or services allows you to apply whatever you learned about the market from your past experiences.

The process of Learning a new skill and adding it too your portfolio should be kept continued

Conclusion :

The process of learning a new skill and adding it your portfolio should be continued throughout the journey of your life.


To bust your myths about marketing you can read this article.

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