According to Socialinsider, posts shared from personal profiles generate up to 561% more engagement compared to company page posts. That’s an astonishing figure that proves one thing: people engage with people, not logos.
- Organic Reach Is More Effective Than Paid Advertising When executives share insights, experiences, or industry trends from their personal profiles, their content reaches a much wider and more engaged audience. Unlike corporate pages, which struggle with organic reach, personal profiles have higher credibility and relatability, making them the perfect medium for thought leadership.
- Building Trust & Authentic Connections Consumers and potential clients want to interact with real people, not faceless brands. When a company’s leaders actively engage with their audience, they humanize the brand and establish a deeper level of trust.
- Attracting the Right Target Audience Many decision-makers and industry professionals don’t actively follow company pages—but they do follow individuals who provide valuable insights. An executive’s LinkedIn presence helps potential customers enter the sales funnel in a more natural, engaged, and sales-ready state.
- Easier Access to Investment Opportunities For startups and growing businesses, LinkedIn is becoming a key platform for attracting investors. Many investors now consider an executive’s personal LinkedIn activity as a credibility factor. If a company’s leadership is non-existent online, it raises red flags about transparency, vision, and market awareness.
- Post Valuable Content Regularly Sharing industry insights, leadership experiences, or behind-the-scenes company updates fosters engagement and positions you as a thought leader in your space.
- Engage With Others It’s not just about posting—liking, commenting, and sharing others’ content makes your profile more visible and builds stronger relationships.
- Optimize Your Profile A well-crafted LinkedIn profile with a compelling bio, a professional photo, and a clear value proposition is essential for making a strong first impression.
- Leverage LinkedIn’s Features Use LinkedIn Newsletters, Polls, Live Videos, and Articles to diversify your content and increase engagement.
There’s still a massive gap in executive engagement on LinkedIn, which means huge opportunities for those who take action now. If you’re an executive or business leader, your LinkedIn profile isn’t just a personal account—it’s a business asset.
If you need consulting on building your personal brand on LinkedIn, feel free to contact me.
