The Power of Personal Branding: A conversation with Wendy Pavey, Career & Brand Strategist

Have you ever wondered why some people effortlessly attract the perfect job while others struggle to get noticed?

In today's competitive job market, personal branding is not just a buzzword; it's an effective marketing strategy for career advancement.

According to Ultimate Staffing, 70% of hiring managers say a strong personal brand is more important than a strong resume.

According to CareerBuilder, 70% of employers check out applicants’ profiles as part of their screening process, and 54% have rejected applicants because of what they found.

When navigating the complexities of a new role, greater responsibilities and elevating your opportunities for advancement, a strong personal brand can be a game-changer.

Building a robust personal brand can..

• Set you apart by highlighting your unique value
• Enhance your visibility, credibility, and influence
• Make you the go-to person in your industry
• Make it easier to attract opportunities that may not be on the table
• Forge meaningful connections, and
• Establish you as a thought leader in your area of expertise

Joining me on The Uncharted Leader Podcast to talk about The Power of Personal Branding is Wendy Pavey, a Brand and Career Strategist who draws on three decades of experience in brand communication to helps executives apply a strategic approach to building their personal brand.

Wendy shares about the value of crafting a compelling career narrative through proactive planning, advocating for strategic positioning and balanced visibility, and her Executive Cadence? model for personal branding, emphasising value, experience, skills, success, uniqueness, and purpose.

Known for developing several proprietary frameworks, Wendy is the author of the most recently published Advancing Your Advisory Career, the bestseller Personal Brand 101. She writes a popular blog on LinkedIn and is recognised as a Top Voice for Personal Branding and Thought Leadership.

Today's Highlights

• Forethought and planning are essential in shaping one's career and attracting the ideal role.
• Personal branding involves knowing what to say, how to say it, how to show it, and how to be seen.
• Being visible and valued is crucial in attracting the right opportunities.
• Turning career detours and disasters into assets involves reflecting on the lessons learned and demonstrating growth and improvement. Personal branding and self-promotion are essential for career advancement.
• Differentiate yourself by articulating your values, experiences, and successes.
• Finding the right balance in self-promotion is important to avoid appearing boastful.
• Wendy Pavey's ExecutiveCadence? model includes elements such as value, experience, skills, successes, difference, and purpose.
• Transitioning to a portfolio career offers flexibility and the opportunity to pursue meaningful work.
• Leadership involves holding an expansive vision, aligning others, and inspiring them to make a difference.

Ignite Your Passion and Amplify the Impact You Have in the World!

• Connect with Wendy Pavey and get a copy of Advancing Your Portfolio Career.
• Listen to the full conversation with on Apple or Spotify.
• Book a call with Kylee and ask about the Emerging Leaders Program to unlock your hidden potential and accelerate growth with greater clarity, confidence, wisdom and purpose.
• Follow Kylee on LinkedIn and subscribe to The Uncharted Leader newsletter for weekly wisdom on leadership transformation, resilience and wellbeing

This article first appeared on The Performance Code