The POWER of the PATIENT VOICE
At LSD, we believe that in today’s world, the patient voice is raw, real, and impossible to ignore.?Historically, patients were absent in the decision-making process when it came to their care.?The entire pharmaceutical model was built on selling clinical messages to clinical audiences, who in turn make the decisions on behalf of the patient.?What has changed?
Today’s patients are empowered.?They are smart, they are savvy, they know how to navigate through a plethora of information, and are no longer solely dependent on the physician to make a treatment decision on their behalf.?They ask questions, they challenge decisions and, in many cases, are not shy to ask for exactly what they want.?
And what is the best way to get a payer or policy maker to listen??Far more effective than a company, or even a physician, is a patient or the family of a patient.?Now, there are even processes that formally recognize the patient voice in drug access decisions.
With all these stakeholders now willing to listen to the patient voice, how do you further empower the patient and amplify that voice? There are many ways to do so and it really depends on the objective and the desired outcome you are seeking.?At LSD we have developed a knack for connecting with patients.?It requires professionalism, empathy, and openness to give patients the space to feel comfortable sharing.?And at the same time, it takes a keen understanding of the strategic business needs of an organization to bring it all to life.?
Reach out to us – we would love to share more about the many ways to optimize the patient voice for your specific needs.