Power Partners: The Secret Sales Advantage You’re Probably Ignoring

By Phil Whitebloom, Founder of BeenThere Consulting Services

With over $1.5 billion in sales throughout my career, I’ve learned that success isn’t just about having the right pitch—it’s about having the right partners. The top sales professionals and business leaders don’t go at it alone. Instead, they strategically align with Power Partners—trusted connections who serve the same audience in a complementary way.

Yet, most salespeople and business owners overlook this game-changing advantage, leaving money on the table and missing out on highly qualified referrals.

In this article, I’ll break down why Power Partners are the secret sales advantage you’re probably ignoring—and how the best in the business leverage them to win more deals with less effort.

I’d love to hear your thoughts! Email me at [email protected] with your experiences or biggest takeaways, and I’ll send you a free eBook copy of my book, Handling Objections – Clues for Closing the Sale.

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How a Power Partner Relationship Transformed Our Businesses

In January 2023, while visiting a business networking group, I introduced myself and my company, BeenThere Consulting Services, LLC, a sales coaching firm. I made it clear to the group:

“Business coaches shouldn’t see me as a competitor, but as a value-added collaborator.”

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That statement caught the attention of Brianna Hendley of Achievant Business Coaching, who immediately said, “We need to have a one-on-one conversation.”

The rest is history and here it is.

Today, Brianna isn’t just a connection—she’s my closest collaborator, business partner, trusted advisor, and friend. Her tagline says it all:

“Achievant Business Coaching is your GPS to Success.”

She promises to double your profits and triple your time off, and as Alex Hormozi would say,

“You’d be stupid not to work with Brianna.” I’ve seen her live up to that reputation time

and time again.

Why Our Partnership Works

Brianna creates the roadmap for business success—helping companies set the right goals,

overcome obstacles, and build a success-driven environment. But without growing sales,

none of that happens. That’s where BeenThere Consulting Services comes in.

• Brianna lays the foundation—helping businesses develop strategies for sustainable growth.
• I help them turn that strategy into a scalable, results-driven sales system—from design to implementation, customer retention, and ongoing optimization.
• We ensure businesses stay ahead of market shifts, leverage new technologies, and refine sales skills to maximize results.

It’s the definition of a win-win-win.

The Power of Collaboration

Our power partner relationship has expanded far beyond that first meeting:

• Co-hosting the Been There Sold That Podcast—with over 35 episodes available on all major platforms.
• Launching the BeenThere/SoldThat Mastermind—focused on doubling sales.
• Conducting workshops and speaking engagements together.
• Becoming widely recognized in the business community as a power duo.

It’s not just great for business—it’s fun. When we show up individually, we constantly hear, “I just saw your partner at…”

Behind the scenes, we’re each other’s biggest cheerleaders, toughest advisors, and accountability partners. We celebrate wins as if they were our own, support each other on the tough days, and push each other to keep growing.

The Lesson? Don’t Underestimate Power Partners

Next time you hear a networking group say, “Meet your power partners”, don’t dismiss it. The right power partners will grow your business, strengthen your network, and improve your life.

How to Identify Your Power Partner

Our power partnerships aren’t just limited to our collaboration. I’m currently teaming up with an HR specialist company to help business owners hire better salespeople—ensuring they bring in top performers who can drive real results.

And soon, you’ll hear about an exciting new role I’m stepping into with a tremendous company—a power partnership on steroids.

If you want to leverage the power of partnerships to grow your business, here’s what to look for:

Key Traits of a Strong Power Partner:

• Shared Audience, Different Services – They serve the same target market but aren’t a direct competitor.
• Reputation for Excellence – They are known for delivering high-quality results and maintaining integrity.
• Reciprocal Value Exchange – The partnership should be mutually beneficial, not one- sided.
• Proactive Connector – They actively introduce you to potential clients and opportunities.
• Aligned Business Values – They operate with ethics and principles that match your own.
• Complementary Strengths – Their expertise fills gaps in your services, and vice versa.
• Proven Success – They have a track record of helping clients succeed.
• Willingness to Collaborate – They see partnerships as an opportunity, not a burden.
• Long-Term Mindset – They are in it for the long haul, not just a quick win.
• They Make You Better – They push you to improve and hold you accountable.

The right power partners don’t just help grow your business—they make it more valuable. And just as importantly, you do the same for them.

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Why Work with BeenThere Consulting Services?

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Sales champions don’t go it alone—they leverage the right partnerships to win.

The most successful business owners, executives, and sales professionals understand that sales isn’t a solo game. Walking into a meeting without a plan—or without the right power partners—is walking into failure.

If your sales team is winging it, they’re losing deals. If they don’t know how to control the conversation, prospects take control instead. And if they’re not leveraging strategic collaborations, they’re leaving money on the table.

I Help Business Leaders and Sales Teams:

• Prepare like top performers, turning uncertainty into confidence.
• Master tactical conversations that move deals forward and eliminate hesitation.
• Create a sales process that makes buying from you the obvious choice—again and again.
• Build a network of power partners that drive referrals, trust, and long-term revenue growth.

Are You Ready to Stop Guessing and Start Winning?

You have two choices:

• Keep hoping for better results while your competition out-prepares, out-connects, and out-sells you.
• Work with a sales coach who sharpens your strategy and helps you build the right power partnerships—so you win more deals with less effort.

I make the next step easy. Let’s have a 30-minute conversation where I show you exactly how to turn preparation, partnerships, and process into profit—and make every sales interaction a revenue-generating opportunity.

Regain Control of Your Sales—Schedule a Call Today

Unlock the Secrets to Closing More Sales with “Handling Objections: Clues for Closing the Sale” Are you tired of hearing "no" or struggling to close the deal? In Phil Whitebloom’s book, you’ll learn how to turn objections into golden opportunities to secure the sale. Whether you’re new to sales or have years of experience, this book is packed with actionable insights that will elevate your approach to closing deals.

Here's what others are saying:

Kelley Ridings says, "This book is a valuable resource! It opened my eyes to the psychology and problem-solving involved in sales. If you need to understand sales better, this is the book for you!"

Richard O., a successful small business owner for 35+ years, calls the book "a breath of fresh air" and says it’s packed with useful ideas for closing deals.

Brianna Hendley points out, "An objection is not a NO. It’s an opportunity to ask more questions and uncover your client's true needs. A fun and impactful book I refer back to regularly."

David Illig reminds us that everyone is a salesman in life, "Whether it’s a product, an opinion, or a point of view, Phil Whitebloom will guide you to a successful conclusion."

Bryan Lilly describes the book as "a good tour of ideas and examples" that help you navigate different objections with key principles.

M.J. James highlights, "If you're in a sales slump, this book will teach you how to embrace objections and turn them into catalysts for closing more deals."

Don't wait—level up your sales game and turn those "no's" into "yes's." Get "Handling Objections: Clues for Closing the Sale" now and take the first step toward mastering the art of closing deals. Purchase here.

PURCHASE YOUR COPY BY CLICKING HERE!

The BeenThere/SoldThat Podcast

?Join Brianna Hendley of Achievant Business Coaching and Phil Whitebloom as they discuss practical strategies to enhance your sales and business skills. Get ready to achieve your goals and dreams! Listen here.

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More from BeenThere SoldThat

Want to know what programs you can participate in to grow your sales and business? Go to BeenThereSoldThat.com and see what programs are available.