The Power of Paid Ads: Driving Brand Visibility and Revenue Growth

In today's digital landscape, where competition is fierce, capturing the attention of potential customers has become a challenging task for businesses. However, one powerful tool has emerged as a game-changer: paid advertising. This article delves into the impact of paid ads on brand visibility and revenue growth, showcasing success stories of SaaS and e-commerce companies that have reaped the benefits. Supported by relevant data and statistics, we explore how paid ads can transform a company's fortunes.

Enhanced Brand Visibility:

Paid ads provide businesses with an opportunity to showcase their products or services to a targeted audience, boosting brand visibility. According to recent research, 63% of people click on Google ads when they are looking to buy an item online. This statistic alone highlights the immense potential of paid ads to attract customers actively seeking relevant products or services.

Furthermore, social media platforms have become powerful advertising channels. With more than 3.78 billion social media users worldwide, paid ads on platforms like Facebook, Instagram, and LinkedIn can significantly increase brand exposure. A study found that 95.8% of businesses consider Facebook ads as the most effective social media advertising channel, highlighting the platform's impact on brand visibility.

Revenue Growth:

Paid ads not only drive brand visibility but also have a direct impact on revenue growth. SaaS and e-commerce companies, in particular, have experienced tremendous success by leveraging paid advertising strategies.

Case Study: SaaS Company - UNLMTD client

This SaaS company, our longterm clients, specializing in community software, utilized paid ads to expand its revenue in 10 days campaign. Amongst many campaigns we have done for this client, the one was quite challenging. Our main goal was to promote LifeTime Deal according to the third year anniversary of launching the app. It wasn’t an easy task since we had only 10 days for promotion.

The main point of this campaign was 15% off community, course, or membership site and say goodbye to renewal fees forever!

Since we didn’t have much time, we needed to set a strategy that must have a tone of urgency. Our main points in audience communication were following statements:

• Save hundreds in renewal fees
• Save thousands if you run multiple clients sites, or build sites for clients!
• Save thousands more on the cost of client’s App too!
• No more renewal fees; pay once and you own it!
• Continue to receive 24/7 customer support!
• Continue to receive all updates at no extra cost!
• Also receive a lifetime 10% discount off your App license!!

And to make a point we stated that this offer will not be available again.

• The Unlimited Digital Agency created and launched campaigns on Meta and Google, first 7 days without urgency and last three days with urgency and countdown timer on Landing Page.
• The results you can see below.
• For the last three days of campaigns we added time urgency 72h, 48h and 24h. On graphs below, you can see how ROAS and Gross Sales went up, on Facebook platform.
• We launched conversion-purchase campaigns with various retargeting audiences - visitors, engagement, buyers, etc…

As for Google Ads campaigns, we targeted:

All website visitors withing time range of 180 days

Customer list

Custom audience competitor kw and website target

Our YT users and subscribers

Other YT video relevant placements

Promotional LP

In this 10 day campaign, we generated Gross Sales in amounts over 393K. In the last three days, when we included urgency and countdown timer, we generated over 43% of all gross sales in this campaign.

As the graphs show and our experience tell, if you want to drastically impact your sale within a small time frame, it is crucial that your campaigns have the urgency and countdown timer incorporated within.

Case Study: E-commerce - UNLMTD client

Our E-commerce client sought to increase its online sales using paid ads on social media platforms. This is the story of how we grew a small family business to 1M monthly revenue in less than 9 months.

A small family-owned business in San Francisco, CA, was very concerned about the health and safety of their family, friends and community.

In order to keep themselves and their loved ones safe & healthy they needed to find an efficient, affordable and practical protection from harmful airborne particles.

Around March 2020, we got a phone call from one of our clients in the tourism industry saying –

“Guys, this thing with COVID19 is getting out of hand, and we expect our business to shut down this and the following few years. We teamed up with our friends in San Francisco CA, and we have a large quantity of high quality reusable face coverings that we want to try and sell in the US market. We don’t know if and how this project will work or how much we can sell but we are eager to try, are you guys up to the challenge?”

Yes. Yes, we were.

We were challenged to work with a high demand product in very uncertain times. That meant the stakes were high, the market was very competitive and nobody knew what to expect since the world was in crysis. On the positive side, we had an excellent product. The masks were reusable, offering better protection with the added pockets for filters, and a solid and sleek design.

The real challenge was working in a very fast pace with a very time-sensitive product, while trying to predict the changes in the global events. With time against us, we invested heavily in direct sales, since there was no time for building brand awareness. We did quick iterative testing of different sales channels, which provided us with enough data to conclude that we should focus on senior citizens and Facebook as the marketing channel.

Together with the client we worked day and night to produce as much content as possible, creating different visuals and copy for different ad sets and campaigns in the shortest time possible. We used studio shootings, video testimonials, product shots, product videos and carousel ads to run campaigns and at one point we had over 150 ads running at the same time.

We were highly focused on optimizing sales funnels and delivering better marketing return (ROAS), while working on raising the sales numbers each day consistently.

Our efforts were fruitful, and we showed hockey stick growth on a month by month basis.

The first three months we increased our sales by 180% each month, while the fourth month we increased sales for over 320% compared to the last month. In the fifth month we grew again, by over 120% compared to the previous month.

We started getting so many comments on a daily level, that we hired a whole team of social media managers to work 24/7 on Facebook moderation in order to filter the comments. The average marketing return (ROAS) achieved varied from 2.90 to 3.85, which is a lot with this kind of volume and scale.

Reaping the Benefits:

Paid ads offer several advantages that contribute to their effectiveness in boosting brand visibility and revenue growth:

a) Targeted Approach: By utilizing advanced targeting options, businesses can reach their desired audience based on demographics, interests, online behavior, and more. This ensures that the ads are presented to individuals most likely to convert into customers.

b) Cost-Efficiency: Compared to traditional advertising methods, paid ads provide a cost-effective solution, as businesses only pay when someone interacts with their ad, such as clicking on it or making a purchase. This pay-per-click (PPC) model ensures optimal allocation of resources.

c) Measurable Results: One of the greatest advantages of paid ads is the ability to measure and track performance. Advanced analytics and reporting tools allow businesses to gauge the effectiveness of their campaigns, optimize strategies, and refine targeting for maximum impact.

Paid ads have emerged as a potent force in the digital marketing landscape, driving brand visibility and revenue growth for businesses. Through targeted approaches, cost-efficiency, and the ability to measure results, SaaS and E-commerce companies have witnessed transformative success stories. Leveraging platforms like Google Ads and social media channels, businesses can tap into a vast audience actively seeking products or services, resulting in increased brand exposure and revenue generation. As the digital space continues to evolve, harnessing the power of paid ads will undoubtedly remain an indispensable tool for businesses seeking to thrive in a competitive market.