The Power of Outbound Marketing on LinkedIn: How to Fill Your Pipeline Faster

“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau

Welcome Back to The Traffic Hackers Newsletter!

Good morning! Today we’re diving into a highly underrated and often misunderstood strategy that can flood your pipeline with leads—Outbound Marketing on LinkedIn.

Most businesses treat LinkedIn like a digital resume or a place to casually network. But smart entrepreneurs and sales teams know that LinkedIn is a goldmine for direct outreach—when done right.

If you’re waiting for leads to come to you, you’re missing out on massive opportunities. Let’s break down exactly how outbound marketing on LinkedIn works and why you need to start leveraging it today.

What is Outbound Marketing on LinkedIn?

Outbound marketing on LinkedIn is the proactive approach to lead generation. Instead of waiting for prospects to find you, you find them, start conversations, and move them into your pipeline.

This includes:

? Strategic Connection Requests (reaching your ideal clients directly)

? Personalized Messaging (building relationships without spamming)

? Automated Follow-Ups (staying top-of-mind without manual effort)

? Outbound Content Strategy (sharing insights that position you as the go-to expert)

While inbound strategies like content marketing are great for building credibility, outbound marketing gets immediate results.

Why Is LinkedIn the Best Platform for Outbound Marketing

1. You’re Talking to Decision-Makers – Unlike other platforms, LinkedIn is full of CEOs, founders, and decision-makers who actually have buying power.
2. People Expect Business Conversations – Unlike Facebook or Instagram, where selling could feel out of place, business conversations belong on LinkedIn.
3. Laser-Targeted Prospecting – With LinkedIn’s advanced filters, using Sales Navigator, etc you can find your exact target audience based on industry, job title, location, and more.
4. Higher Response Rates Than Email – LinkedIn messages see 3x the response rates compared to cold email outreach. (if done correctly, more on that in a later newsletter)

Here is how to Win with Outbound on LinkedIn (Step-by-Step Guide)

Step 1: Optimize Your Profile for Conversions

Before you start outbound marketing, your LinkedIn profile NEEDS to be client-focused.

Make these quick changes:

? Headline: Clearly state the problem you solve (e.g., “Helping 6 Figure Entrepreneurs Build Their Dream Body on 3 Hours a Week...”).

? About Section: Make it about them, not you. Show how your solution works and include a clear call to action.

? Call-to-Action: Add some type of call to action, e.g. “DM me to learn more” in your summary and about section.

Step 2: Identify & Target the Right Prospects

Use LinkedIn Search & Sales Navigator to find your ideal clients.

?? Filters to Use:

• Job Title: Target decision-makers (CEOs, Founders, Directors, VPs)
• Industry: Find prospects in industries that need your service
• Location: Focus on areas where your services are in high demand
• Engagement Level: Prioritize people who are active on LinkedIn

Step 3: Send Smart, Personalized Connection Requests

Bad Example: ?? “Hey [First Name], I’d love to connect!” (Too generic, everyone does this)

Great Example: ? “Hey [First Name], I saw your post on [Topic]—great insights! I’d love to connect and share ideas around [Industry-Specific Value].”

My Favorite and Used for People who have come to my profile: "hey [name], saw you were sneaking around on my profile, figured I'd reach out with the ole connection request and make this official, lol]."

? Keep it personal

? Make it about them

? Avoid instant pitching

? Be yourself (I like being funny and low pressure, people like that)

Step 4: Follow Up with Value, Not Spam

Once they accept your request, start a real conversation. The goal is to build trust before making an ask.

Winning Follow-Up Strategy:

Message 1: A thank-you with a question to get them talking

Message 2: A valuable tip or insight (NO pitch yet)

Message 3: A soft offer or invitation to chat

Understand, you don't need to go into business in 3 chats, this is a very generic example. Some of the best leads will be 10-30 chats deep. Be genuine.

Here is an example if you are trying to get a message re-engaged

Example Follow-Up Message: "Hey [First Name], I just shared a new post on [Topic]—thought you’d find it helpful! Would love your thoughts on it."

Step 5: Automate Your Outreach to Scale Faster

Doing all of this manually is time-consuming—but with LinkedIn automation tools like leadtether, you can:

Automate connection requests to your ideal clients

Send personalized follow-ups on autopilot

Keep track of responses & conversations in one place

Book more meetings without extra work

Tip: A tool is only as good as how it is set up. You can't be lazy with your automations or they will not work correctly.

Tool of the Week: leadtether

If you want to scale your LinkedIn outbound strategy without spending hours in your inbox, leadtether is the ultimate tool. It automates outreach while keeping messages personalized and human.

Quick Tips for Outbound Success

? Engage First: Comment on their posts before sending a message.

? Be Patient: Some leads take time—nurture relationships before pitching.

? Track Your Results: Use LinkedIn’s dashboard or a tracking tool like leadtether to measure response rates.

? Test Different Approaches: A/B test different message styles to see what works best.

Ask Glen:

Q: How many messages should I send before making an offer?

A: Ideally, 4-5 value-driven messages before making a soft ask. The goal is to warm them up so that when you offer a call, they already see the value.

Ready to Automate Your LinkedIn Outreach?

If you’re serious about generating consistent leads on LinkedIn, leadtether can help you automate the process without losing the personal touch.

?? Exclusive Offer: Try leadtether today and see how it can fill your pipeline with qualified leads—on autopilot.

Book a time with me and let's have a free Demo so I can show you the benefits. Talk To Glen

Let me know—are you using outbound on LinkedIn yet?

If not, what’s holding you back?

Here’s to taking control of your lead flow,

Glen Martin