The Power of Networks

The Power of Networks

There is a power in sales of of nurturing diverse and meaningful relationships.

The idea is simple but impactful: treat every connection as significant, whether it's with a colleague, a customer, or someone met in passing.

Knowing how to create, maintain, and leverage these relationships impacts everyone involved on mutual support and shared success.

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Randy's Tips to Sell More ?? Excerpts from Your Go-To Sales Advisor

Keep a Good Network Going

By Jas Sood


What the Idea Is: Treat every relationship with importance, whether it’s a formal one or just someone you have met along the way. Having a diverse network is crucial because, as we know, it takes a village to support each other with a variety of voices, expertise, and viewpoints to use as sounding boards for bouncing around different ideas.


Why It Is Valuable: A good network gives you a full 180-degree picture of something you want to implement, because you have access to different viewpoints that you may not have previously considered. For instance, speaking with a customer could yield unexpected viewpoints if you’ve only been considering the perspective of the salesperson.


How It Works: To begin creating a good network, you must:

  • Find people in your ecosystem; learn from leaders in your organization or others who are in the know about the key touch points you need to make a strong connection with.
  • Reach out and be open, honest, and collaborative in your efforts; then your actions will be well-received. You want to make sure it is more of a team environment than a competitive one.
  • Nurture your network. You must continue doing this, even through job changes, relocations, and other events. It’s good to reach out every so often to keep your touch points warm. Remember their special days, like birthdays, which is easy to do when you keep those dates in your contact data. Even a text is a special gift to many people. Share fond memories you have on special holidays like Thanksgiving and Christmas or during special sporting events, etc., or use any excuse just to say hello. Get to know the people in your network and know what is special to them, and always be sure to keep them in the forefront.
  • Recognize them on social media when appropriate. Offer encourage- ment and share accomplishments. Support those who need it.


You can measure the strength and success of your network by the response you receive when you find yourself in a bind or a sticky situation. Are those you reach out to quick to respond and lend a hand? Your network should know the value of helping you; and if you’ve nurtured these relationships, they should be ready and willing to help out however they can.

By keeping a strong network, you build your own community. That community grows over time as you change jobs, locations, etc. because you are connected via other trusted sources. People you know in your network will willingly make new connections for you with people they know. The transfer of trust is key in making this happen.



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Building strong networks is so crucial in today's landscape. What strategies do you find most effective for fostering connections?

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How do you leverage your network to drive success, Randy Seidl?

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