The Power of Networking: Your Most Valuable Career Asset

By Peter James

After 30 years in personal and business marketing, I can confidently say that the single most important factor in success is the strength of your network. Whether you're changing careers, building a business, or seeking new opportunities, your ability to connect with people is far more critical than having a perfect resume, an optimised LinkedIn profile, or a well-written proposal.

Yet, many professionals make the mistake of focusing on networking as an afterthought—something to do once they’ve established themselves. In reality, networking is the foundation of a strong personal brand, not the other way around.

Networking: What It Is (and What It’s Not)

Networking is not about selling. It’s not about cold outreach, pitching yourself, or asking for favours. Instead, it’s about building relationships and creating a base of people who think of you when they need your skill or service.

Great networking happens when you:

? Provide Value First – Focus on helping others, sharing useful insights, and offering genuine support before expecting anything in return.

? Stay Visible & Present – Keep in touch with your connections through social media, industry events, and personal check-ins.

? Position Yourself as a Resource – Become the go-to person in your industry or niche by sharing knowledge, offering guidance, and making introductions.

? Build Trust Over Time – Strong networks are built on relationships, not transactions. Be consistent, be reliable, and always act with integrity.

Why Networking Matters More Than Your Resume

When opportunities arise—whether it’s a new job, a business deal, or a collaboration—decisions are rarely based on who has the best resume. Instead, they’re based on who is known, trusted, and recommended.

?? Career Changes: If you’re looking for a new job, your network will often connect you with opportunities before they’re even advertised. A strong referral can open doors that a cold application never could.

?? Building a Business: If you’re an entrepreneur, your network is your biggest marketing asset. The more people who know, like, and trust you, the more business will come your way.

?? Freelancers & Sole Traders: When your work relies on client referrals, your network is the best form of lead generation. Happy clients who recommend you are worth far more than any paid advertisement.

How to Build & Maintain a Powerful Network

Networking isn’t something you do once and forget. It’s an ongoing process that requires attention and care. Here are some key strategies:

1. Stay Active on LinkedIn & Industry Groups

• Engage with others by commenting on posts, sharing insights, and congratulating them on achievements.
• Post valuable content related to your expertise to stay visible.

2. Attend & Participate in Events

• Go to industry meetups, conferences, and networking groups.
• Speak at events or volunteer to be on panels to establish credibility.

3. Follow Up & Stay in Touch

• After meeting someone, send a follow-up email or message.
• Keep in touch by periodically checking in, sharing an article they might find interesting, or just saying hello.

4. Help Others First

• Introduce people within your network who could benefit from knowing each other.
• Offer advice or support without expecting immediate returns.

5. Make It a Habit

• Set a weekly or monthly goal to reach out to a few people in your network.
• Treat networking as an investment in your career, not just a task.

Final Thoughts: Own Your Career by Owning Your Network

Your career success isn’t dictated by a resume, a job title, or an online profile—it’s built on the relationships you create and maintain. The people who think of you, trust you, and refer you are your most valuable assets.

So, if you want to future-proof your career, grow your business, or create more opportunities, don’t just wait for people to find you. Start building and nurturing your network today.

Would love to hear from you! How has networking helped you in your career? What strategies have worked best for you? [email protected] (08) 6336 8620

#Networking #Career #Success