The Power In The Name

Congratulations, you’ve decided to embark on an exciting new venture and open up shop for yourself, but before you can move forward in anyway you’ve got to pick a name for your business. While you may already have a name in mind, let’s make sure it adds to your business brand and doesn’t detract. .

STEP #1- GOOGLE YOUR POTENTIAL NAME

Naturally, every owner wants their business’s name to be catchy, easy to remember, and ultimately resonate with their target customers, but finding one that’s not already taken isn’t as easy as it use to be. Especially in the current economic climate which is forcing businesses everywhere, big and small, to compete on the global online stage. So if you think you’ve found a good name – GOOGLE IT – see if it’s a unique enough name to keep your business’s SEO competitive.

STEP #2- MAKE SURE THEY CAN SPELL IT

Sometimes the owner’s personal flare can manifest itself in unique and nontraditional spelling of common words. While this creative touch can seem like a way to make your business stand out among the competition, it’s completely detrimental to SEO – causing pronunciation confusion and ultimately making it nearly impossible to use a search engine to find you find you after hearing about your business. You need to choose a name that conveys the uniqueness of your brand but does it in a clear and concise way so that your customers can easily find you.

STEP #3- MAKE SURE ITS NOT TO LONG

A name that too long can be the difference between the customer remembering your business and forgetting it. While you think those extra words are necessary, think in terms of marketing. How is it gonna fit on marketing materials? How long will your website name be? Keep in mind that the more words, the more chances for customer typos and who knows, they could even end up on one of your competitors’ websites.

STEP #4- BUILD YOUR BRAND

After you’ve found a name you feel adequately represents your business and you’ve done the research by GOOGLING it to ensure that it will aid you in the marketing of your brand in the global marketplace and have also considered the length of your name, BUILD YOUR BRAND AROUND IT.

Traditionally, the name reflects the business’s industry, products, services, geographical area, brand, and/or surname. Usually with a personal flare to mark the owner’s individual touch. But in today’s global business environment it means so much more. After all, a good name means NOTHING if it doesn’t help your potential consumer find your business.