The Power Of Micro Steps

You ask too much, too soon.

It's OK no one probably told that doesn't work.

But if you think about, you know it instinctively.

It's just that when you start marketing you forget.

Making a sale can be a slow process.

It requires trust.

It requires you to build a bond.

To show value far beyond the time and money exchanged to get your thing.

It requires micro steps.

A micro step is asking only for the next small step to move things forward.

It can be as simple as answering yes to a question.

It can be as simple as reading the next part of your ad.

It can be as simple as clicking to go to your website.

It's just not give me your money now.

Sure, you want the customer. That's OK.

But when you push too hard, they pull away harder.

We hate to be sold to.

We do love to buy.

Time to run your eyes over your marketing and ask yourself this.

Is this a micro step or am I asking too much?

Hint: Free strategy calls or book an appointment early on is not a micro step.