The Power of Metaphor
Jonathan ?? Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
Things happen.
We tell ourselves & others what those events mean.
Based on those meanings, our next steps are obvious (to us, at least).
This is why it’s important to understand the stories we use to make sense of the world.
That’s why I wanted to ask you: what is sales to you?
Is it a mostly collaborative game where two (or more) players are working to score against the other, and will shake hands at the end ready for the next time?
Is it a battle where two sides are pitted against each other in a winner-takes-all dynamic & the loser is left with nothing?
Is it a beautiful dance where both are partners working to create a beautiful expression of common interests?
What story do you tell yourself? I’d be curious to hear it.
Best thoughts,
~Jonathan
PS: Later this week I’ll be MCing an awards gala for one of the country’s best marketing agencies. Can’t wait to share how it goes!
Jonathan Pritchard is a mentalist-turned-consultant & founder of?ZAVANT enterprises?&?ROI Trade Shows. Both help clients have more successful events.
He's also the?author of several books?focused on the power of applied psychology, memory, and motivation.