The Power of Marketing

Whether you are just starting out by bringing a ground-breaking idea to life or are looking to grow the bottom line of an existing brand, marketing will play an essential role. If you want people to buy your product or service, reach the right audience and for consumers to keep using your product or service, you need to reach out to them, capture their interest and retain their loyalty. This is where marketing comes in. So, what is marketing all about? Why is it so important and what difference can it make?

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Company Interconnection

Marketing is one of those concepts that can be very hazy to those outside of it. The term is actually quite expansive, incorporating a wide range of elements under its goal-orientated umbrella. Within any marketing department, you can find specialists in design, advertising, digital, SEO, social media, content and more. As marketing has to constantly evolve to incorporate new technologies and new channels of connection, many, more traditionally centric, professionals can struggle to fully understand its role and how crucial it can be to a company’s trajectory. Marketing is also probably the second most interconnected division in any organisation (behind HR) as they have to deal with almost every part of the business. They will be most involved with sales, as they need to have a cohesive game plan to maximise results, but they also need to work closely with departments like product development, where they can share insights into consumer demand, leadership, so they can reflect company goals in their planning, operations, to make sure they can set realistic outcomes and IT, so they can stay on top of technological advancements that can benefit the business.?

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The Impact of Good Marketing

Making a product that works effectively or creating a service that actually solves problems is only half the challenge when it comes to building a successful business. In today’s interconnected world, the consumer market is extremely competitive and brands need to be more astute than ever when it comes to how they engage with their target audience. Prospective consumers need to be made aware of your company, educated on what it can do to make their life better and updated on how to access the product or service. When these elements are integrated in a messaging strategy that connects with consumers in engagement-led ways, the results can be incredible. That is what good marketing can do. Even major brands with global recognition don’t skim on their marketing spend. In 2022, Alphabet, Google’s parent company, spend $4.37 billion just on advertising and just in the US. Typically, brands who want to excel should be looking at investing around 5-20% of their budget into marketing and advertising; all while remaining focused on getting the right returns on that commitment by choosing plans that will actually generate results and long-term growth.

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MEA Region Marketing

The potential impact of marketing in the MEA region is perhaps even more profound. This unique amalgamation of nations offers some of the strongest economic prospects in the world. Countries like the UAE, Singapore and Saudi Arabia are rapidly rising the ranks of geo-political powerhouses, with engaging initiatives and adaptive approaches that are increasing their populations, diversifying their incomes and growing the rate of international investment. The MEA region is also where you can find two key demographics, a high youth population that are able to leverage technology to improve the resilience of the local economy and HNWIs who prioritise luxury spending and are typically hard to reach. As the financial landscape of the region remains stable and shows signs of long-term growth, the number of HNWIs who live, work, visit and invest in the region increases at an equal rate. These consumers are high spenders, but they are also discerning and spoilt for choice. To reach them brands must create engaging, value-based experiences that connect with them in a way that makes them feel heard and seen. This is one of the major reasons why personalised, content-first strategies and critical data analysis are especially vital in the MEA region. Brands who wish to be successful will need to make sure that these aspects are woven into their strategy moving forward.?

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As we expand our services at Spafax, we are committed to providing our clients with the best quality results by creating tailored plans that encapsulate their messaging and ensure that it reaches the right audience in the right way. If you would like to speak to one of our expert team about your options regarding in-flight advertising and our range of services, please get in touch today on https://www.spafax.media/contact