The Power Of Marketing Automation

Did you know that companies that use marketing automation to nurture prospects experience a 451 percent increase in qualified leads?1 Or that businesses that automate lead management see a 10 percent or greater increase in revenue in 6-9 months?2

With numbers like that, it’s tough to make a case against marketing automation. Even so, for some members of the C-suite “marketing automation” still feels like a dirty word. For the uninitiated, it implies robotic, impersonal communication and reeks of the dreaded “spam.”

But that perception couldn’t be further from the truth. Modern marketing automation platforms like HubSpot allow for the personalization of both assets (like emails, landing pages, and calls-to-action) and content (through targeted lead nurturing).

At the heart of marketing automation is the ability for businesses to segment their contacts based on actions they have (or haven’t) taken, then customize the outreach to answer their most pressing questions—what could be more personal than that?