The Power of a Magnetic Story
Gabrielle Dolan
I teach people how to tell stories more effectively in business. International keynote speaker. Best-selling author. Podcaster - Keeping it Real with Jac and Ral. ???gabrielledolan.com
On 9th March 1959, the iconic Barbie doll debuted at the New York toy fair. This means that yesterday was Barbie’s 62nd birthday. Coincidentally it was also my 54th birthday so we have that in common.
Barbie’s Back Story
While researching my latest book, I heard the backstory for Barbie’s creation and it completely changed my perception of the brand. This highlights the power of a magnetic brand story.
Brand Storytelling
Interested in finding out why my opinion changed? Then watch this video to hear the back story and the impact it had on me.
Pre-Order Incentives have been extended
Gabrielle’s latest book Magnetic Stories: Connect with customers and engage employees with brand storytelling is now available.
- Buy five books and Gabrielle will give you another copy of Magnetic Stories that will be personally numbered and signed by her.
- Buy ten books and receive a signed copy (as above) plus a free ticket to her virtual Your Stories Your Brand two hour workshop on 25th March, valued at $250/ticket.
To receive your free gift, simply buy your multiple copies (five or ten) from any online supplier prior to 25th March and email your receipt of purchase to Elise. Don’t forget to include your postal address as well so we know where to send your books.
Brand Strategist | Past Global Board Chair @ IABC | I help B2B brands elevate their industry influence using a proven, award-winning thought leadership framework.
3 年I appreciate the story, but I still don't want a Barbie or to buy one for my nieces. ??
Strategic Communication Consultant, Trainer and Coach Helping Communication Professionals and Business Leaders Amplify Their Impact | Co-Founder The Alignment People and Gifted Professionals & Communicators Community
3 年Your book changed the way I think about Barbie too Ral! And thanks for suggesting to my sister that she buy me a Barbie so I can move on ??. She bought me two (they must have been on sale)! I went from none to two overnight. It just took me 46 years to get there ??.
Change Management & Communications Leader
3 年Great story, thanks Gabrielle Dolan. It’s the personal reflection that adds resonance and relevance to your story. It’s captures some of Barbie’s original brand values and expresses them through your own experience. #magnetic #brand #storytelling #power