The Power of Long-Form Content in 2024: Driving 30% More Leads for SaaS Companies
Tiffany Garside
Writing emails for global-minded finance and EdTech brands | Retention Marketing| Email Specialist | $4.2 million in sales for clients and counting #BlackInTech #EdTech ForbesBLK
In the rapidly evolving landscape of SaaS marketing, long-form content has emerged as a game-changing strategy.
-- > According to recent projections, by 2024, long-form content is expected to generate 30% more leads for SaaS companies than short-form content. This statistic underscores the growing importance of in-depth, comprehensive, and value-adding content in driving lead generation and business growth.
Everyone thought short form was King, but when you're talking B2B with higher prices, and longer sales cycles - long form content continues to be the bread and butter.
Can I show you 4 ways to radicalize the way you show up online?
Storytelling in Blogs
In the realm of long-form content, storytelling is a powerful tool. Engaging narratives not only captivate readers but also help humanize your brand and foster an emotional connection with your audience.
By weaving together relevant data, personal anecdotes, and thought-provoking insights, you can transform your long-form blogs into compelling stories that resonate with your readers and inspire action.
**Make sure you devote your blog schedule to a regular cadence of once or twice per week to see the most engagement and invoke conversations.
Amplifying Reach with Email Marketing
Email marketing serves as a potent channel for distributing your long-form content. As you share snippets of your blogs in your emails and inviting your subscribers to read more on your website, you can drive traffic to your blog posts and encourage deeper engagement.
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This is the perfect opportunity to stand out from the competition with the first few touch points someone has with your brand. If your content goes above and beyond your firm will be cemented in your client's mind.
**Again, for email to be most effective you want to use a 3-tier strategy where you send out 1 educational campaign, 1 story/entertainment campaign, and one sales focused campaign each week.
Blog Distribution Strategies
Strategically distributing your blogs can significantly expand your reach and increase your lead generation.
Consider sharing your blogs on social media platforms, guest posting on reputable websites in your niche, and leveraging SEO techniques to improve your blog visibility in search engine results. Also, consider repurposing your blog content into different formats, such as infographics or video content, to cater to different audience preferences.
The Rise of Podcasts
Podcasts offer an exciting avenue to explore long-form content. They provide a unique way to delve into topics in-depth, offering listeners valuable insights while on the go. As a SaaS company, you can leverage podcasts to discuss industry trends, share success stories, or interview thought leaders.
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