Power of localized content and creative & 27+ local marketing pro tips

This week, we're diving deep into the power of localized content and creative to drive real business growth.

First up, we have an illuminating podcast interview with Ben Fox. With his expansive experience across sales, marketing, and CX, Ben shares proven strategies for crafting authentic, value-driven content that positions your business as a trusted local resource.

Then, we've curated a special "rewind" article featuring over 27 pro tips from our recent Local Marketing Lab episodes. Uncover the secrets of hospitality excellence, data-driven decision-making, personalization, and community engagement - all essential elements of mastering the art of local marketing.

The power of localized content and creative

In this episode of the Local Marketing Lab, Ben Fox , the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today’s digital landscape.

Topics discussed in this episode:

1?? Strategies for creating authentic, value-driven content that positions your business as a trusted resource

2?? The role of social media and community groups in building local brand awareness

3?? Sharing behind-the-scenes processes and expertise with your audience

4?? The importance of customer experience in complementing marketing efforts

5?? Tracking and optimizing localized content and creative through A/B testing and data analysis

Shoutouts in this episode:

• Spaulding Decon — a biohazard cleanup company with amazing lead generation content.
• Blue Bell Creameries ice cream and Tillamook County Creamery Association .
• Check out Five Star Franchising’s brands: Bio-One Inc , Five Star Bath Solutions? , Gotcha Covered , Mosquito Shield Franchise , 1-800-Packouts and 1-800-Textiles .

Listen and watch now:

New episodes will be posted every Wednesday! Register now for Episode 35 with Heather Cox :

27+ local marketing pro tips: Local Marketing Lab rewind

In March, the Local Marketing Lab podcast was a goldmine of insights! Dive into the wisdom of four local marketing experts who share invaluable advice to boost your strategies.

Here’s a sneak peek of what you’ll learn:

• Discover how a customer-centric approach and hospitality can transform your business.
• Learn the art of data-driven decision making for targeted and effective marketing.
• Uncover the secrets of personalization in marketing and engagement to connect deeply with your audience.
• Explore the impact of community involvement and storytelling on building lasting brand relationships.

Each tip is a step towards mastering the art of local marketing. Whether you're refining your strategy or seeking inspiration, this post is a treasure trove of knowledge waiting to be explored.

Don’t miss out on these expert insights. Read the full article for a deep dive into each topic and take your marketing to the next level!

Read now:

Tips of the Week