The Power Of Local Online Marketing For Your Business

Leverage the potential of local online marketing to increase visibility of your business in local search results and earn more local consumers.

By Raza Hasnain Naqvi

What is local online marketing? How can local online marketing help your business??

If you’re not aware of the power that local search has in driving traffic to your website, it’s time to catch up on the basics. Local search, also called local online marketing or local SEO, can be an incredibly useful tool to help you attract new customers to your business and keep them coming back again and again.?

Grow Your Business With Local Online Marketing?

Have you ever searched online with the query, “what is local online marketing”?

If you have done it, you have my “high five”. I consider you as a ‘digitally aware’ person. I would even go ahead and tag you as a ‘budding digital marketer’. Happy?

You deserve it as you have taken the first step towards being really serious about the growth of your business at the local level. It shows that you are keen to get more city-level consumers for your brand.?

Local online marketing or local search marketing, or local SEO (search engine optimization) as it is known in some circles, has two main components.?

1. First, you need to have a website that can be optimized well to appear in maps and online directories.
2. Second, you need to create a digital footprint on sites that rank well with Google’s local search algorithm.?

What Are The Basics of Local Online Marketing

I know that quite a few among you understand what I am talking about. You are aware of local search marketing and the term local SEO and why it is important for every business today.?

Those of you who are not into the marketing side of a business, you may not be aware of this term. I feel at the most you would know is that there is something called ‘digital marketing’ and it is important. Good for you.?

If I tell you about some basics of local online marketing, you have to promise something. Don't get all serious about it immediately. I don’t want to fill your mind with so much energy and excitement about local search marketing that you jump into this swimming pool without knowing how to swim. ??

My parents and I like watching the TV show ‘Mere Sai’. Here Sai Baba always tells his followers when they are confused and disappointed: Shraddha aur Saburi rakho.?

Allow me to borrow Sai’s guiding light here and say to you, “Have faith and be patient”.

“Main hoon na”. I am here to guide you on how to swim in this ocean of local online marketing or local SEO.?

I will share what baby steps and baby strokes you can use to swim purposefully and successfully in the local SEO ocean.?

Why Does Any Business Need Local Search Marketing

Many people have local businesses. They are running local shops and showrooms in cities and hoping for good walk-ins to their establishment. Local buyers too want to reach such local shops easily, provided they are found easily, especially online.?

But not many such small business owners know that there’s a process to getting found on Google. If you know anyone who is running a business, or you work in a business or even building your own business, you want local consumers.?

You know that everyone has a smartphone today. They are using it to find products and services for their needs. In such a condition, if your business is not getting displayed on the screens of their phone, how are they going to call you or message you?

Local Business And Local Search

When you think about online marketing, it’s easy to focus on national or even international businesses. But it is really the local businesses that stand to benefit most from local online marketing.?

Why are local businesses such a good fit for local search marketing? Because they can focus their efforts on serving customers who are in close physical proximity to their shops and establishments.?

Two Primary Goals?

Understand that local online marketing has two main goals: driving traffic and conversions, as well as boosting rankings in local search engine results pages (SERPs). Once any business boosts its local search presence, it drives new customers directly to its door.?

If SEO is search engine optimization in general, then local online marketing is about optimizing the search engines for local intent and local focus.?

All those current customers and new consumers any business needs, they are all there searching for local businesses. Any business owner today is now responsible for getting his or her business in front of that customer's online search query. There is now no excuse for any business not to be actively present online and attract its customers.?

Why I Started ‘Localganj’

Not many of you know that I am a certified digital marketer also, besides being an experienced content writer and book editor.?

In 2022, I established my GST-registered firm ‘Brand Shakti Online’ so that I can work in a more professional manner. I had already been doing content writing, local SEO and social media for businesses in a freelance manner. This work experience drove home the point to me that the foundation of digital marketing is ‘local SEO’ or local online marketing.?

Any business that ignores local SEO today can never compete in the market today. Their digital-ready competitors will take away local consumers with their local SEO strategies.?

It was at this point I decided that I needed to become some kind of business consultant on local online marketing. I went ahead and launched my local SEO brand ‘Localganj’. I built a website for Localganj and started writing content on local SEO and local search marketing. More content is being added regularly by me. You can check out the Localganj website.

I just wanted to open your eyes to this crucial part of digital marketing with this article. Watch out for further articles on local online marketing where I will dive deeper into this topic.

May health and happiness follow you everywhere. Amen.?

My next article will be on Business Branding. See you there. ????

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