The Power of Keywords Targeting!

Browsing google, yahoo, bing and you start getting Ads related to your search?

How is done? what is the targeting behind this? If I search again I wont be able to find the same ad again? Why?

The answer of these questions is Keyword Targeting!

Search engine Ads are shown based on specific keywords targeting

There are several types of keywords targeting let's go over them:

Broad Match

Ads may show on searches that are related to your keyword and similar to your keyword.

"Phrase Match"

Ads may show on searches that include the meaning of your keyword

[Exact Match]

Ads may show on searches that have the same meaning or same intent as the keyword.

Now that we know the 3 different type of keyword matches, depending on the business you have you can select the right keyword match for your targeting.

Sometimes having more than one match type can also be a testing phase where it can help you determine which match is helping you reaching the most clicks and conversion rate.

Several factors plays role in having your Ad showing on top of search result, always remember the keyword targeting alone does not garantee your presence on top of the results all the time several factors play roles listing:

• Daily Budget
• Bidding
• Ad Relevancy
• Competition
• Landing Page

Keywords targeting is very important factor in your Ad listing, you need to make sure to use it correctly