The Power of Infographics for Automotive OEM Supplier Brands
Simplifying high-tech messages with visuals is much more than just eye candy.
Every year, technology changes vehicles at an even more accelerated rate. Today’s automobiles are incredibly complicated, with up to 150 Electronic Control Units, 100 million lines of software, and thousands of mechanical parts. How can an automotive supplier communicate product benefits simply, and build awareness of their brand? By sprinkling in some infographics, drawing in your audience and telling your story clearly and succinctly.
More visuals, less talk.
As the writer of this blog, I must lay down my sword and bow down to the power of imagery. Engaging visuals and videos are much more fun than reading plain text. It’s true. A picture is worth a thousand words. But why? Please keep reading. I promise to be brief.
Our minds don’t have to do any heavy lifting to digest visual content. The brain processes images 60,000 times faster than text. For automotive suppliers trying to market their high-tech offerings, infographics are a great marketing tool. Whether it’s a presentation, social media post, brochure, content marketing, website or tradeshow, they can be used effectively across the marketing spectrum. And if designed smartly, they’re a great way to simplify your message, drive more traffic and boost engagement.
Infographics help you cut to the chase.
The first thing you should do is boil down the story you’re trying to tell. Make sure it has a beginning, middle and end. Start with the problem and end with the solution. Don’t get bogged down in the details describing your product. Keep it simple. If your prospect is interested, there are other marketing materials they can dive into.
Here’s a compelling infographic from Continental Automotive.
The best infographics convey a lot of information in a little space. They draw you in because they show you an idea, or how something works, very quickly. People like that. And they often share it with other people. Make sure your design isn’t too text-heavy, cluttered or visually bland. Keep your color palettes simple. And make sure it’s easy to read online, where a lot of your audience will see it. Online tools like Venngage can help you create your infographics.
I’ve saved this best fact for last. An infographic is 30 times more likely to be read than a text article. Enough said. I’d like to thank you for reading this far. Now go create some infographics, put them to work and make your messages simply irresistible.
If you have any questions about how to get your automotive brand to the next level, let’s chat.
Additional articles of interest:
- What a Waste: When OEM Automotive Supplier Rebranding Flops.
- Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
- Automotive OEM Suppliers: To Rebrand or Not to Rebrand?
- Facing a Theater Full of Automotive OEM Supplier Marketing Execs
Ernie Perich is owner and creative director of Perich Advertising + Design in Ann Arbor, Michigan. Over his 30+ year career, he’s helped suppliers and automakers reenergize their brands, differentiate and grow. Through his blog, 0-60 Branding, he shares what he’s learned along the way.