The power of influencers on TikTok
Helena Taylor
Paid Social Team Lead @ Space & Time | Chair of the BIMA Paid Social Council | BIMA100 Rising Star 2024 | The Future 100 Club 2024 | BIMA Awards 2024 Judge
To celebrate the launch of our influencer offering, we’re exploring the power of influencers and how effective they can be on TikTok, giving our top tips on how to manage successful partnerships across social media channels.
What is a influencer?
A influencer, also commonly referred to as an influencer, creates digital content to connect an audience to a particular brand. This is typically through the form of video and is growing in popularity on platforms such as TikTok, YouTube and Instagram.
Influencers produce content regularly, growing a loyal fan base. When this fan base/audience is large enough, they charge brands to review products on the premise that the followers will likely buy the product that has been used by the creator, because they aspire to be like them or trust that they are giving honest and credible reviews.
Interestingly, studies show that 1 in 5 people aged between 18-54 have made a purchase based on a influencers’ recommendation in the past three years (Shopify, 2023). This demonstrates that creators are a must for brands.
What are the benefits?
Running a campaign with influencers allows you to benefit from reaching a new audience through a trusted channel. The influencers will have been producing consistently viral content and have an audience ready to consume their next video. This tees up a brand to be in the right place at the first time.
It also allows a brand to generate creative that is tailored to the platform, yet doesn’t need to adhere to any brand guidelines as it is posted on the creator’s channel. This allows for more creative freedom for the brand and content is more likely to be widely shared, viewed and engaged with.
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How we can help
Our offering at S&T involves selecting the appropriate influencers based on your brief. We will work with creators directly to ensure the brief is delivered on time and in budget. You will receive a number of content assets based on your budget and these can be shared by your brand or the creator themselves.
We recommend using around 4-8 influencers for your first campaign and looking at this as a long term strategy with campaign bursts throughout the year.
If you’re interested in learning more about our offering or influencer campaigns get in touch with our Paid Social Lead,?Helena Taylor .
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Founder @Social Hit | TikTok Agency | Producing the best TikTok content and turboboosting performance with TikTok ads ??| Average ROI increase of 67% by using Socialhit content.
3 个月Helena Taylor TikTok is a marketing place with over 1billion active monthly users - which is why we encourage our clients to remember that it is not just fashion and beauty. TikTok is a global media market place - and there is a niche for most business looking to make a splash with the social strategy ??
Digital Marketing Expert
3 个月What are some best practices for brands to ensure authentic and successful partnerships on this platform?
Project Manager
4 个月Very informative
CEO, Clicks Talent—the world’s first TiKTok marketing agency. Clients include Sony Pictures, Amazon Music, Uber Eats, and more.
4 个月From makeup to motor oil, influencers have proven they've got the magical touch to boost sales for all kinds of companies.
Paid Social Manager at Space & Time | UK Paid Media Winners 24
4 个月100%, you'd be surprised what influencers are out their even for the craziest of niches!